Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Derby

Derby is an English city located on the banks of the Derwent River in the Derbyshire. It is the unitary authority area in the Derbyshire with a population of around 248,700 according to 2011 census. The status of the city was granted to the Derby in 1977 after the entitlement of all Saints Church as a Cathedral. The early settlement of the area can be found back to the Roman period. The small town in the Roman province of Britannia ‘Derventio’ was found by the Romans and Anglo-Saxons and Vikings supported the town in becoming the Five Boroughs of the Danelaw. The other four boroughs are Lincoln, Stamford, Nottingham and Leicester. Later on, Derby along with Leicester, Nottingham and Lincoln became the county towns of the United Kingdom. The city comprises the southernmost area of the World Heritage Site of the Derwent Valley Mills.

The town remained as a market town for long period till industrialisation and also recognised as the birthplace of the Industrial Revolution. The economy of the town grew rapidly in the industrial era. The railway was introduced in the city in the 19th century and it became the significant centre of the British rail industry. The largest aero engine manufacturer Rolls Royce is based in the city. The city also serves as a principal centre for advanced transport manufacturing and houses the large train manufacturer of the country, Derby Litchurch Lane Works. 

History

The old Roman fort served major site for the Roman camp of Derventio. The town was one of the fortified towns of the country, later on, it was occupied by Lady of Mercia and adjoined into the Kingdom of Mercia. It has been suggested that the name of the city is derived from the Deoraby meaning village of the Deer. Some stated that the name is borrowed from the Danish words for meaning deer settlement, while others claim that the name comes from the Derwent river meaning a valley thick with oaks. The early history of the city depicted that the Anglo-Saxons and Vikings communities were probably existed together and enclosed two parts of land surrounded by water.

The town was protected by the Parliamentary troops during the period of the Civil War in the 16th century and these troops contributed towards many battles and other engagements in the surrounding towns such as Nottinghamshire and Cheshire. John Lombe built the first water powered silk mill in the city in 1717. The notable residents of the town in the 18th century are John Whitehurst, Charles Darwin and Joseph Wright, contributed in the fields of paintings, philosophy, doctor and scientist. The Normanton Barracks were constructed in the city in 1877 to accommodate permanent military presence. 

The Local Government Act, 1888 transformed the Derby and it became county borough included the rural districts of South East Derbyshire resulted in the substantial rise in population from 132,408 to 219,578 in 1971. The economy of the city flourished with the arrival of car and aircraft factory city by Rolls Royce in the early 19th century. The city was attacked by German bombers during the both World Wars but faced comparatively little damage despite the presence of the rail and aero-engine industries. The city has also become a major cultural centre for the deaf community uses sign language in Britain.  

Education

The city follows two-tier education system includes non-selective primary and secondary schools. There are fifteen secondary schools, three independent schools and four special needs establishments. For further education, the city is served by the University of Derby located on the Kedleston Road.

Landmarks

The famous places to visit in the city include Darley Abbey, Derby Canal, Derby Industrial Museum, Derby Cathedral, St Mary’s Church, Derby Museum and Art Gallery, River Derwent, Royal Crown Derby Museum, Cathedral Quarter, Derby Arboretum and much more exciting locations.

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