Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Inverness

Inverness is a town in the heart of Scottish Highlands. The Highland Council has its jurisdiction over the town. The location of the town is near to important battle sites. One of them is 11th century battle of Norway against Blar Nam Feinne. The battle was fought in the arid region. This city is located in the northern part of the United Kingdom just near to Great Glen. The River Ness enters the Moray Firth in the northeastern limit of the area. Since 2001 to 2012, there has not been much difference of population in these years. The Greater Inverness area had a population of approximately 60 thousand in 2012 including Culloden and Westhill regions. The counting of the Inverness comes under the fastest growing cities. The quality of life of this city ranked 5th among 189 British cities. It is the highest one among Scottish cities. In 2014, it got the status of the happiest place award in the Scotland region. This status was improved by one rank in the very next year and become the happiest city in 2015.

Population

As per the records of the National Records of Scotland, Inverness is recognized as the urban area west of the A9. In order to get the Inverness total picture, we need to include the villages of Westhill, Smithton, Culloden, and Balloch. It gives us an aggregate picture of each local area and its population. There only we can analyze the important factors for the development of the city.

Geography

Inverness is located near to place where River Nees started its journey. The other way to describe the location of the town is to say that it is at the southwestern end of the Moray Firth.

The city had also been affected by many earthquakes and the last one came in the year of 1934.

Climate

The climatic condition of the town is similar to Scotland i.e. oceanic. The city has been sheltered by many hills near to it which ultimately make the region dry most of the time. This city usually faces the extreme snowfall which went up to 1 foot 2 inches and created the record. The climate is much colder than the southeastern area of the Britain. In 2006, the city was recorded at the highest temperature.

Economy

Earlier the city was famous for distilling business but now the business has been shifted to High-tech industries such as manufacturing of diabetes diagnostic kits and its design. This business provides job opportunities to many skilled laborers and ultimately it booms the industry. The famous Highlands and Islands played a prominent role to expand this business by investing more and more in the industry. It ultimately becomes the hub for medical and its devices for a country. A large number of people is also working in the Scottish Natural Heritage i.e. SNH. The Ness Bridge and Friars Bridge also maintain the smooth conduct of the traffic in the town.

Government       

The royal burgh absorbed into a new district of Inverness and it becomes one of the eight districts within the Highland region. Under the Local Government Act 1994, the region became a unitary council area in 1996. The newly expanded region also includes the former districts which now turns to council management areas and created area committees individually for them. Among 80 seats of Highland Council wards, 23 belongs to Inverness committee.

City status  

In the year of 2000, the town of Inverness officially recognized as the city. The new corporate management areas thus formed got its favor. In 2008, a petition to matriculate armorial bearings was rejected by Lord Lyon King of Arms.                         

 

 

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