Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Coventry

Coventry is a metropolitan borough in the central England and second largest city in the West Midlands, England. It is the 12th largest city in the United Kingdom with a population of around 345,385 recorded in 2015. The city is located 11 miles north of Warwick, 24 miles southwest of Leicester and 19 miles east-southeast of Birmingham. It is considered among historic counties of England and lies 95 miles northwest of central London.  In 1940, the 14th-century cathedral church was demolished by the German Wehrmacht military forces in 1940 and Coventry Cathedral was built in the city. The motor companies of the city played a significant role in the growth of the British motor industry. The two major universities in the city include the University of Warwick and Coventry University located on the southern outskirts and city centre respectively.

History

The civil parish in the Warwick district, known as Baginton was founded by the Romans and a Saxon nunnery was established by St Osburga in AD 700. Later on, King Canute attacked the Danish Army and the Anglo-Saxon nunnery was left in ruins in the 10th century. The Benedictine monastery was established by the Leofric of Mercia in 1043 and the settlement grew with the establishment of the market at the abbey gates. The 4th captain of Chester Ranulf de Gernon established a Coventry Castle in the early 12th century, known as bailey castle in the city. The first usage of the castle came to light after the Robert Marmion discharged the monks from the adjacent priory of Saint Mary. Later on, the castle was converted into a fortress and became a battle site against the Earl.

The city was considered as the most important city of England and also served as a major centre of the cloth trade during the 14th century. The city also became one of the three major centres of the clock and watch manufacturing in 18th and 19th century. The clock industry declined due to competition from Swiss clock manufacturers and the focus shifted to bicycle and motorbike manufacture along with machine tool and aircraft industries. The city flourished as a leading centre of bicycle manufacturing in the late 19th century. Later on, the bicycle manufacturing was expanded to production of motors and the city became the principal centre of the British motor industry. The Jaguar’s design headquarters is established at the Whitley plant.

The city was the prime target of German bombers during the Second World War and suffered massive air raids occurred on the evening of 14 November 1940 destroyed more than 4000 houses. The Germans named it operation moonlight sonata. The severe bombing raids killed more than 800 people and damaged three-quarters of the industrial plants of the city made thousand people unemployed and homeless. During the Luftwaffe attacks, the city suffered colossal damage in comparison with other cities of the England. The huge firestorms damaged most of the city centre due to the presence of large armaments, aircraft and aero-engine plants.

Education

The city is served by two central universities: Coventry University and the University of Warwick. For further education, the city has three main colleges such as City College, Hereward College and Henley College. The most secondary schools of the city are specialist colleges including Finham Park School, Cardinal Wiseman Catholic School and Language College, Woodlands School and Caludon Castle School. The two oldest secondary schools in the city are Sidney Stringer Academy and President Kennedy School and Community College.

Economy

The city remained as the most important seat of ribbon-making in the United Kingdom and competed internationally with France and locally with cities of Leicester and Norwich. The city is home to various cycle and motor manufacturing companies including The Great Horseless Carriage Company, Triumph motorcycle, Coventry Motette and Swift Motor Company. The major sectors including agricultural machinery, telecommunications equipment, machine tools and aerospace components contributed towards the growth of the economy. Recently, the focus has moved towards the finance, research and development as well as logistics and entertainment.

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