Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Crewe

Located within the borough of Cheshire East, 158 miles north of London, Crewe is a railway town of Cheshire, England. With a population of 72,863, Crewe is known for its large railway station. It is also known for Crewe Works – an organisation that used to manufacture and recondition locomotives. Crewe is also known as the birthplace of Rolls-Royce. Rolls-Royce remained in Crewe from 1946 to 2002 i.e. for a span of 56 years. Now it is the Bentley motor cars that are being manufactured in Crewe.

A mention of Creu is found in the Domesday Book - a record of the "Great Survey" of much of England & Wales that was completed in 1086 to determine the taxes that were owed to the King. However, it was not until 1843 that Crewe had its first modern settlement owing to a development in the railway system that had started in the early 1840’s. During the Second World War, Crewe became a target of the Nazi forces because of the railway junction as well as the presence of Rolls-Royce engineering works.

Developments

In 2008, the development of the current bus station and main shopping area were given up due to a shortage of funds. The railway station was also to be modified and as a part of the plan, it was to be moved to Basford. Anyhow, no such things happened and the current station underwent only some maintenance work instead. A new plan was developed by the Cheshire East Council. A Lifestyle Centre, furnished with swimming pool, a library and a gym was to be a part of the new plan. A new transport hub has been planned for Crewe that would be completed by 2027.

People

  • Blaster Bates - an expert with explosives and demolitions
  • William Cooper - novelist
  • Harold Hankins - Vice-Chancellor of the University of Manchester Institute of Science and Technology.
  • William Hope (1863 – 1933) - A leader in the field of spirit photography
  • Chris Hughes (born 1947) – One of the top quizzers’ from Britain
  • Jimmy MacDonald(1906 – 1991) - During his lifetime he lent his voice to the cartoon character Mickey Mouse.
  • Sir Philip Craven (born 1950) – International Paralympic Committee President
  • Neil Brooks - Gold medalist, Australian Olympic swimming
  • John Edward Morris - former cricketer from England
  • Carl Ashmore, - children's author
  • Craig Jones - Motorcycle racer, England
  • Shanaze Reade - born in 1988 Shanaze is a world BMX and track cycling champion.
  • Muthu Alagappan - a medical student but known in the USA for his analytical skills in professional basketball.

Things To Do

Crewe has various attractions one can not afford to miss. The visitors and the locals alike love to visit the following attractions:

  • Crewe Lyceum Theatre
    • Located at the Lyceum Theatre Heath Street in Crewe this is a small and a beautiful theatre. A great theatre at a good location provides a positive feedback from the visitors.
  • Queens Park
    • Beautiful park with a relatively newly renovated café. It is also home to a playing area that is well-taken care. Very friendly area. He kids would find it a great place. Free parking, boat rides, basketball hoops, fitness equipment, trails, band stands, lake and a café are the other features that it comes along with.
  • Crewe Heritage Centre
    • The Crewe Heritage Center is located between two main railway lines that are still active with trains constantly passing by, this heritage centre as the fore-runner of the Virgin tilting trains such as the Flying Scotsman that used to stop here for a whole night. Visitors love to have a ride on trains on a small route.

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