Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Reading

Reading is a large town in Berkshire located in the Thames Valley with a population of around 162,700 recorded in 2016. The town is situated on the Thames and Kennet Rivers in southern England, and it is 42 miles west of London, 75 miles east of Bristol and 25 miles south of Oxford. The history of the town traced its roots back to 8th century. In the medieval period, the town was considered as a 10th largest town in England and served as the main trading and ecclesiastical centre.  One of the richest monasteries ‘Reading Abbey’ is also built in the town. The town was severally affected by English Civil war, and the wealth of the town declined with the major siege and loss of trade.

With the establishment of ironworks and Great Western Railway in the 18th and 19th century, the town grew rapidly and became the principal manufacturing centre. During that period, the economy of the town again flourished, and it became famous for its brewing trade. The town is crowned as leading economic area for economic success, and well-being and the factors contributing towards its growth are health, employment, and income. Due to its strategic location and establishment of information technology and insurance sector in the town, it became a major commercial and regional retail centre catering the needs of a large area of the Thames Valley.

History

The first evidence of settlement was found in the 8th century, and it is estimated that the town may date back to the Roman period. It was also referred as Readingum, the name derived from an Anglo-Saxon tribe in Old English. The first battle of the town was held in 871, and an army of Danes set up the camp and remained in the town until the end of 8th century. With the presence of six mills, Reading was explicitly known as a borough in 1086. In the 14th century, the most devastating pandemics Black Death also affected the city and lost 60% of its population.

Reading Abbey founded in 1121 was largely destroyed during the dissolution of the monasteries in 1538. The town was little affected by First and Second World War compared to other towns and cities of the United Kingdom. The town centre was attacked by Luftwaffe plane machine in 1943 resulted in many causalities. The town is ranked among one of the largest urban areas of the England, but it has not granted the city status so far even after bidding for three main occasions celebrated Diamond Jubilee, a new millennium and Golden Jubilee of Queen Elizabeth II. All three bids remain unsuccessful.  

Economy

Reading is a major retail and commercial centre in the Southern England. The town is home to various UK offices of foreign multinationals and British companies’ headquarters. Due to its proximity to London, it is also known as part of the London commuter belt and inward tourist destination with 30,000 inward arrivals recorded during the morning peak period. The headquarters of the major companies including Microsoft, BG Group, and Oracle Hibu is located in the town. PepsiCo, Ericsson, Commvault, and Wrigley have their offices in the town. The town centre is a major shopping centre; there are three major departmental stores, two shopping malls and three shopping arcades in the town.

Education

In 1892, the University of Reading was established. It was rated as one of the most research-intensive University of England. It is also rated among top 200 universities in the world. A large number of primary, private, independent and state secondary schools in the town provides the best education to the students.

Tourism

The town is famous for Thames Valley countryside, medieval abbey ruins, a major shopping centre and Thames and Kennet rivers. Notable places to visit in the town are Reading Abbey Ruins, Reading Museum, Basildon Park, Wellington Country Park and much more exciting locations.

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