Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Portsmouth

Portsmouth,  situated on the Portsea Island,70-miles south-west of London, in Hampshire is home to 205,400 people. Portsmouth is said to have been existing during the Roman civilization too. Portsmouth for many centuries has served the Royal Navy as well. During the French invasion of 1545, Portsmouth is said to have served England as a line of defence. It is also known as the oldest dry dock of the world.

Portsmouth became the first to go into mass production. As such it also came to be known for being an industrialized city. The Portsmouth Blitz, during the Second World War, claimed 930 lives, as a result of bombing by the Nazi forces. The troops deployed to liberate the Falkland Islands in 1982 were from the Portsmouth’s naval base. When Hong Kong, the last British colony, was to be transferred, The Queen’s yacht Britannia left to Hongkong from Portsmouth.

Literature

‘Pompey’, a novel by Jonathan Meades, shows Portsmouth as the home of many criminals.Fanny Park, the lead character, in Jane Austen's novel Mansfield Park, is a resident of Portsmouth. Incidentally, many of Jane Austen’s made sure that her novels came to end in the Portsmouth city. In his novel, ‘The Life and Adventures of Nicholas Nickleby', Charles Dickens has portrayed Nicholas and Smike getting involved in a theatrical troupe in Portsmouth. The Aubrey-Martin series by Patrick O’Brian mostly saw Captain Jack Aubrey’s ships sailing from Portsmouth.

Many crime novels such D.I. Faraday/D.C. Winter novels by Graham Hurley and the Heartsone by C.J.Samson were set in Portsmouth.Published in 2014, the ‘Portsmouth Fairy Tales for Grown Ups’, had locations in its stories that were from around Portsmouth.

Sport

The Fratton Park is the home ground for Portsmouth F.C. The team has been victorious twice winning the Football League titles in 1949 and 1950. The team was victorious in the FA Cup in 1939 and 2008. The team once again started playing the Premier League in the 2003 season. 2010 to 2012 was a period of great difficulties for the team. They went down to the Championship level and then to LeagueOne by 2012. 2013 saw them further relegated to the fourth tier of the English Football, the League Two. Pompey Supporters Trust, in April 2013, purchased the team and made it making it the biggest fan-owned football club in the history of English Football.

Yet another football club has been the Moneyfields F.C, which based in Portsmouth has played in the Wessex Football League Premier Division since 1998.

The Wessex League Division One has two teams playing from Portsmouth which are - United Services Portsmouth F.C (formed in 1962 and known as the Portsmouth Royal Navy earlier) and Baffins Milton Rovers F.C.(formed in 2011).

It is at the United Services Recreation Ground in Ports in Portsmouth is the place where the matches between the two teams, Royal Navy Rugby Union and United Services Portsmouth RFC, are held.

The United Services Recreation Ground was home to first-class cricket since 1882. It was in 1895  that Hampshire County Cricket Club also played their matches at the same ground for the next 105 years (i.e. till 2000 AD). In 2000 AD, Hampshire moved to the Rose Bowl cricket ground in West End. Portsmouth also plays host to a number of hockey clubs  such as

  • United Services Portsmouth Hockey Club,( Burnaby Road)
  • the City of Portsmouth Hockey Club, (University's Langstone Campus)
  • Portsmouth Sharks Hockey Club, (Admiral Lord Nelson School)
  • Portsmouth & Southsea Hockey Club (Admiral Lord Nelson School)

Portsmouth also plays Golf. An 18-hole parkland course, the Great Salterns Golf Club, was established in 1926 and has two holes. The game is played across the Lake Saltern.

The following golf courses are also present in Portsmouth:

  • the Gosport and Stokes Bay Golf Club
  • near Langstone Harbour in the east
  • Hayling

 

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