Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chorley

A market town in England known for its cotton industry, Chorley is located around 20 miles North West of Manchester. In the 1970’s the town was home to a large number of factories which have now been demolished.  A few that remain from the said period are Morrison’s chimney and some mill buildings. Chorley finds the origin of its name in two Anglo-Saxon words ‘Ceori’ and ‘ley’ where the former stands for a person of some status and the latter refer to a place name.

Education

Chorley has a number of primary schools which are supported both by the council as well as the church. There are six high schools in Chorley as listed below:

  • Parklands High School
  • Michael's CE High School
  • Southlands High School
  • Albany Academy
  • Holy Cross Catholic High School
  • Bishop Rawstorne CE Academy

Some of the privately owned schools also run just outside the borough. Children also go to the Runshaw College for further studies which have expanded now into the administration site of ROF Chorley. Another college in Chorley is the Lancashire College that also offers adult education. The Lancashire College also provides exhaustive residential courses to its students. The Chorley Training College (also known as the College Day Training College since 1960) was another college for Chorley based students that functioned till 1981.

Media

There are two local newspapers that serve the citizens of Chorley - the weekly Chorley Guardian and the free Chorley Citizen. Chorley’s radio station, the Chorley FM, is a famous radio station having been cited in the  British comedy show on the television Phoenix Nights. The radio station got a full license to broadcast only in 2005. Earlier, the broadcasts took place for a few weeks.

A comedy series by Dave Spikey, Dead Man Weds, was based in Chorley. Most of the characters in Steve Pemberton’s The League of Gentlemen were taken from Adlington, located in Chorley.

Seal Films, which operates from Higher Wheelton, and is a film production company, was nominated for a short film in 2001 for a Royal Television Society Award.

Economy

The first industry that appeared in Chorley was mining.This can be seen today even as there is evidence of abandoned quarries today even in the outskirts of Chorley. The mining industry eventually gave way to the cotton mills.

The technology to manufacture trucks was borrowed from a neighbouring town, Leyland. Today even we can see trucks plying with the name Leyland imprinted on them in various parts of the world. During the Second World War, a large factory that was located on Pilling Lane was responsible for producing military vehicles and tanks.

During the latter half of the twentieth century, Chorley saw a decline in its manufacturing products as due to the Second World War. The losses occurred in important industries such as textiles, coal, motor vehicles and armaments industries.

Leyland Trucks and BAE Systems happen to be the biggest employers in Central Lancashire.

The companies which make their presence felt in Chorley are the BAE Systems, Telnet, FedEx, North West depot, CSC, Multipart Solutions Limited,  Porter Lancastrian, and Merlin Cycles.

The initiative “Choose Chorley” launched by the Chorley Council in 2011 encouraged the small scale and large scale enterprises to invest in Chorley. The council also launched a website for the same purpose in 2014 at www.choosechorley.co.uk. The website provides introductions to important personalities of Edinburgh people in the town, financial incentives and tailored support for business growth to those who wish to invest in Chorley.

Transport

Chorley connects to the rest of the United Kingdom and the world through its ever busy transport system which includes:

Road

The A6 Roman road bisects Chorley straight through the town centre. The M61 also serves Chorley at Junction 6 and 8. also the M6 motorway connects to the west of Chorley with Junction 27. Also located on the M6 are the Charnock Richard services in Chorley Borough.

Bus

The following bus services connect Chorley to various parts of England

  • Stagecoach North West
  • Blackburn Bus Company
  • National Express

Rail

Chorley railway station is the main central railway station in Chorley. The following rail services are running through the Chorley railway station:

  • TransPennine Express – Services are offered to connect Manchester Airport and Windermere as also to Scotland without changing any rails in between.
  • Chorley is connected to Bolton, Preston and Manchester through the Northern Manchester to Preston Line.
  • Wigan-Blackburn Railway Line – Served Chorley up until 1960 when it was closed.

 There are other railway stations also that are located within the borough

  • on the Ormskirk Branch Line at Croston
  • on the Wigan–Preston line at Euxton
  • on the Manchester–Preston line at Adlington and Buckshaw Village

Waterways

 Chorley has the Leeds and Liverpool Canals running in parallel to it.In the Chorley area, there are a number of marinas and locks that serve the citizens of Chorley by providing waterway services. They include:

  • Cowling Launch, Chorley
  • Riley Green, Hoghton
  • Botany Bay Boatyard
  • Top Lock, Whittle
  • Botany Brow

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