Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Oxford

Oxford lies in the central southern region of the England with a population of around 168,270 according to the survey conducted in 2015. It also serves as a county town of Oxfordshire and becomes the 52nd largest city in the United Kingdom.  The city also known as the city of dreaming spires, lies 57 miles from London, 65 miles from both Birmingham and Southampton and 40 miles from Reading. The city became famous after the establishment of prestigious and oldest university ‘University of Oxford’ in the 12th century. The early evidence of the city found back to Saxon period and buildings of the city depict the English influence or architectural period. The economy of the city grew is primarily based on information technology, education, motor manufacturing, publishing and science-based businesses.

History

The history of the city found its root back to the Saxon times. It has been suggested that the name of the city is derived from Oxenaforda meaning Ford of the Oxen (Oxen crossed the river through fords than bridges around AD 900). During the empire of Wessex and Mercia, the city grew as an important military frontier town.  Danes attacked the city for several times and killed during the St Brice’s Day massacre in the 10th century. Recently, the skeletons of the victims were found during the construction work of St John’s College.

In 1066, Norman Invasion had severally damaged the town and later on the responsibility of the town was handed over to Robert D’Oyly. The Oxford castle was built to verify the authority of the Norman over the area. The castle still stands today and has never utilised for military purposes. The monastic community was also established in the castle and recognised as the oldest places of formal education in the Great Britain. King Henry II granted the charter to the city resulted in the construction of the various religious houses and residents availed the same exemptions and other benefits as enjoyed by the capital of the kingdom.

The city was affected by sweating sickness epidemic in the 15th century resulted in the death of half of the city’s population. The Cowley Barracks were constructed for establishing permanent military presence in the city. The Oxford canal was built in 1790, linked the city with the Coventry and Duke’s cut connected the new canal with the Thames River. The Great Western Railway was introduced in the city in 1844, connected the town to the cities of London and Reading.

The population of the university reduced heavily during the First World War and the university campus was being used for the training purposes by the soldiers. The city faced rapid industrial growth with the introduction of publishing and printing industries in the early 20th century. The city incorporated the suburbs of Wolvercote, Cowley and Headington. The economy of the city experienced huge transformation with the establishment of Morris Motors Limited. The major workforce of the city was employed in the Morris Motors and Pressed Steel Fisher plants. With the decline of British Leyland, the city faced unemployment between 1980 and 1990.    

The city was not much affected by the Second World War due to the absence of heavy steelwork and shipbuilding industries. But refugees from London and other cities of the country migrated to the city. The university buildings were also used as military barracks for short period. The city gained a cosmopolitan character with the arrival of cafes, clubs, bars and restaurants.

Landmarks

The topmost places to visit in Oxford are Pitt Rivers Museums, University of Oxford, Radcliffe Square, Ashmolean Museum of Art and Archaeology, Magdalen College, Christ Church Meadow, Oxford Canal, Oxford Castle, Bridge of Sighs, Oxford University Museum and much more exciting places.

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