Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Sunderland

Sunderland is a coastal city lies at the mouth of the Wear River, around 80 meters above sea level. It is located in the centre of the City of Sunderland metropolitan borough, local government district in England with a population of around 174,286 according to 2011 census. It is situated about 10 miles southeast of Newcastle and 240 miles north of London. The River Wear flows through the centre of the town and divides in a deeply incised valley. The town’s name is originated from sundered land meaning land kept aside for a special purpose or land sundered. The evidence of three settlements found historically in a county in North East England or County Durham on the site of present-day Sunderland.

The area of Sunderland Monkwearmouth is located on the north bank of the Wear River and settled in 674 during the foundation of Jarrow Abbey by the Benedict Biscop. Another settlement Bishopwearmouth founded in 930, lies at the southern side of the river. The town developed as a port over a period and became famous for trading salt and coal. The construction of ships started on the river in the 14th century. With the passage of time, the port of the town absorbed Monkwearmouth and Bishopwearmouth by the 19th century. The town became the major centre for the automotive industry and the service sector. It has been suggested that the person who is born or lives in the town, sometimes known as Mackem. The concept came into existence in the late 20th century and not used until 1980.

History

The early inhabitants of the town were the hunter-gatherers during Stone Age. The remains of the period were found during the excavations of St Peter’s Church in Monkwearmouth including the artefacts and microliths. The area of Hastings Hill became a primary place of burial and central point of activity in the Neolithic period, the final phase of the Stone Age. In the pre and post-Roman period, the area was occupied by the Brigantes around the Wear River. During the Anglo-Saxon era, the town became an important centre of knowledge and learning and library with approximately 300 volumes was also located in the town.  

The long trench, a tactic of warfare was found as one artefact of the English civil war. In the 17th century, the three original settlements (Monkwearmouth, Sunderland and Bishopwearmouth) were integrated and known as Sunderland-near-the-Sea. The factors behind the incorporation included the construction of ships on the banks of the river, salt panning and success of the port of Sunderland. The construction of Sunderland barracks was completed in 1794. These barracks included the 80-bed hospital, soldier’s quarters and housing for 1528 infantry troops. The second iron bridge of the world was built in the town in 1796.

The town was severally affected by the major Indian epidemic Cholera, broke out in the town in 1831. The disease spread in other parts of the country resulted in the death of more than 32000 people. The town again suffered from the worst disaster of the Victoria Hall in 1883 leading to the death of 183 children due to lack of enough way to pass during a variety show. This led to the invention of the concept of push bar emergency doors. The economy of the town shifted to chemical and motor manufacturing after the fall of heavy industries in the early 19th century. The electric tram system arrived in the town in 1900, later on, these were replaced by the buses in 1940.

The town saw remarkable expansion in the shipbuilding business during the First World War and became the prime target of a Zeppelin raid in 1916. Approx. 2500 citizens of the town served in the armed forces during the war period. The town also attacked by the German bombers during the Second World War leading to the destruction of 4000 homes and death of 267 people in the town. The coal mining and shipbuilding industry declined and ended by the late 20th century resulted in the unemployment of the local workforce.

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