Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Darlington

Darlington is a large and historic market town and county in North East England with a population of around 92,363 according to 2011 census. It is located on the Skerne River, known as the tributary of the Tees River. The town lies on the south Durham which is close to the Tees River, also serves as a border between the Yorkshire and Durham. The two main rivers pass through the town: Skerne River and Tees River. The neighbouring towns surround the town are Stockton, Newton Aycliffe and Bishop Auckland.

The local historical Christian group and Religious Society of Friends Quaker families played the crucial role in the development of the town in the Georgian and Victorian period. The World’s first steam locomotive passenger railway ‘Stockton and Darlington Railway’ was introduced by Quaker. The town is also known as Darlo. The town is surrounded by several suburbs include Harrowgate Village, Firthmoor and Skerne Park, Faverdale and the West Park. The twin towns of the Darlington are Amiens in France and Mulheim an der Ruhr in Germany. 

History

The early settlement of the town traced its root back to the Anglo-Saxon period. It has been suggested that the town derived its name from the Saxon Dearthington meaning the settlement of the people of the Deornoth. The name of the town replaced by new name Derlinton during the Norman era. It is also known as Darnton in 17th and 18th century. The most important English church ‘St Cuthbert Church’ is built in the city in 1183 and listed as Grade I building, while the oldest church St Andrew was established in 1125 around the Haughton area of Darlington.

Darlington continued to grow as a small market town by the early 19th century. The Backhouse and Pease families, the strong Quaker families were significant employers of the town. The industrialist Joseph Pease constructed the clock tower, the famous landmark of the town in 1864. The face of the clock and tower bells were produced by T. Cooke and Sons and John Warner and Sons respectively. The tower bells of the clock tower are considered as sister bells placed inside the Elizabeth Tower at the Houses of Parliament, also known as Big Ben in London.

The town is also recognised for its corporation with the modern railway and this event is celebrated at Railway Centre and Museum of the Darlington. The town became the significant centre for manufacturing of railways in the 18th century. In 1825, Locomotion No 1 engine of George Stephenson was designed for passengers and goods and travelled between Stockton-On-Tees and Shildon via Darlington. The Hopetown Carriage Works was established in the town for supplying locomotives to the Darlington Railway. The three major works were developed in the town including Darlington Works, Faverdale Wagon Works and Robert Stephenson & Company.

The bridge building and engineering also played a significant role in the growth of the town. The headquarter of the large engineering firm Cleveland Bridge and Engineering Company is also located in the town and built Sydney Harbour Bridge, Tyne Bridge and the Humber Bridge.  The town is home to the leading engine building firms and industrial headquarters of AMEC.

Economy

The town is home to the largest private sector employer EE (Everything Everywhere) British mobile network operator and provided job to more than 2500 people. Other major employer of the town are Student Loans Company hired more than 100 people. Large engineering firms are based in the town such as Cleveland Bridge, Cummins, AMEC and Argos. Many modern and developing industries are also growing in the town including information technology. Recently, the town is also ranked one of the economically important places in England by BT Group and to accomplish superfast broadband rollout project, BT group have installed underground fibre-optic cables.

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