Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Stoke-on-Trent

Stoke on Trent is located in Staffordshire in the UK. It is also abbreviated as Stoke, and it is a unitary authority area. Area of Stoke on Trent is around 36 square miles. In 2011, this area had a population of 469,000. Stoke on Trent is known as polycentric which means it is formed by six towns federation in the year 1910.

Stoke on Trent got its name from Stoke-Upon-Trent where the majority of the railway station and government center is located. Other four towns are Longton, Fenton, Tunstail and Burstem. Major pottery industry of England is located in the Stoke on Trent. It is commonly known as the potteries. Earlier it was a center of the industrial conurbation, and now it is a center for distribution and service industries.

Education

Stoke on Trent has four major educational institutions located in the local area. This city has two higher education colleges namely Stoke-on-Trent college and City of Stoke-on-Trent Sixth Form college. Earlier the Sixth Form College was established in Fenton and now on the Leek Road. Sixth Form College provides best A-level teaching to near about 1800 students. This college is more abundant in the area and it offers adult education as well as apprenticeships. The main campus is located in Shelton and secondary in Burslem. Staffordshire University is situated in Stoke-On-Trent. The main campus in Shelton that is near the railway station of Stoke-on-Trent. It got its university status in 1992. Royal Stoke University Hospital is home to branches of Keele University School of Medicine. With the involvement of Stoke On Trent city council, in the year 1949 Keele University was founded as University College of North Staffordshire.

Stoke-On-Trent has around 15 secondary schools namely Haywood academy, Birches Head Academy, St Peter's Academy, St Thomas More Catholic Academy, St Joseph's College, Excel Academy, Discovery Academy etc.

In the year 2007 Stoke-on-Trent's high school system's restructure was proposed. During the year 2010 various secondary schools were closed or merged like Michell High and Edensor High was combined to form Discovery Academy, Berry Hill High and St Peter's CE High School was combined to build St Peter's Academy.

Economy

Stoke-On-Trent is a significant center for the ceramics industry. In 1980's and 1990's British Manufacturing sector was hit by decline. Various factories, collieries, potteries, and steelworks were closed. Due to this, the unemployment rate increased in the Stoke-On-Trent.

Wedgwood pottery firm and its subsidiary Royal Doulton are located in Barlaston. In Indonesian factory primary production takes place. In Stoke town, Portmeirion is located which owns the Royal Worcester and Spode brands. In Hanley, Emma Bridgewater ceramics firm is located. In Middlepoint, Burleigh Pottery is located. In Etruria, Wade Ceramics is located. In Burslem, Royal Stafford and Moorcroft are located. Left manufacturers of Bone China is Aynsley Chine in Longton. In Tunstail main factory of Churchill, China is located.

Around 9000 firms are located in the city. Some are founded by local businessman and chairman of Stoke City Peter Coates. John Caudwell started Phones4U Company which is a significant mobile phone retailer. In Stoke on Trent, Michelin tyre company complex is located that includes its training center, truck tyre re-treading facility, and commercial head office.

Large warehouses of Co-operative pharmacy is located in this city. Single largest major employer in a city is Stoke-On-Trent city council, and another one is Royal Stoke University Hospital which has over 7000 staff members.

According to the Competitive Alternatives 2004 report, Stoke-On-Trent is the best cost-effective place to set up new businesses. The major shopping center is Potteries shopping center located in Hanley. It has around 87 units which include brands like New Look, Monsoon, Gap, HMV, River Island, La Senza, Topshop, Marks, and Spencer etc. Quality Formations ranked Stoke-On-Trent second best city for starting any business due to various factors like offices, energy, public transport, property and financial access.

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