Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Gloucester

Gloucester is the non-metropolitan county of Gloucestershire with a population of around 121,900 according to 2011 census. It is a 53rd populous city in the United Kingdom. It is situated near the Welsh border on the eastern bank of the Severn River. Gloucester is a city in the southwest England and lies between the Forest of Dean and the Cotswolds rural area. Roman Emperor Nerva founded the city in AD 97. The first charter was granted to the city in 1155, gave the inhabitants the same rights as the civilians of London and the second charter gave the freedom of passage on the Severn River. The town’s economy is largely based on the service industry. The city is said to have been dominated by the aerospace industry in its earlier times.

History

The early settlement of the city found its root back to the Roman period. Romans built the Glevum, a Roman fort that became a colonia of retired legionaries. The number of remains, parts of the walls and coins have been discovered, and other Roman artefacts and tombstones are stored in the Gloucester City Museum. During the 4th century, Celtic Dubonni tribe had taken control of the city after the withdrawal of the Roman Empire. Until 584, the city became a part of Wessex in the Anglo-Saxon Chronicle. The city derived its name from the Anglo-Saxon fort.       

In 577, the Saxons occupied the city. Its geographical location and the foundation of St Peter abbey contributed towards the growth of the town. The city was a borough with a castle before the Norman invasion of England. The remains of Northumbria King, Saint Oswald, brought to the small church at the beginning of the 10th century, attracted many pilgrims to the town. Recently, a unique coin was discovered in the north of the city dates back to 1077-80. The city had a large fishing industry in the medieval period. The main export was wool, leather, weapons and tools at that time. During the 14th century, the most significant period began in the history of the town with the convention of Parliament in Gloucester. The two grammar schools were built in the city in the 16th and 17th century: Sir Thomas Rich’s School and the Crypt School.

Transport

M5 motorway serves the Gloucester and runs to the east of the city. The north, central and south city is also served by Junction 11, Junction 11 a and Junction 12 respectively. The A38 connects the town with the cities of Bristol and Tewkesbury (civil parish in Gloucestershire) and runs to the north-south of the city, while A40, A46, A417 links Gloucester with the towns of Cheltenham, Monmouth and Cirencester. The city was the lowest bridging point on the river before the construction of Severn Bridge in 1966. The central railway station serves the city of Gloucester in England and connects to the cities of Reading, Nottingham, London, Cardiff and Birmingham.

Industry

Historically, the city was dominated by the aerospace business. The Gloucestershire Aircraft Company renamed as Gloster Aircraft Company in 1926 as international customers found difficult to pronounce ‘Gloucestershire’. The aviation history is celebrated by the sculpture in the city centre. The city is home to the large insurance company Ecclesiastical Insurance and Allchurches Trust, a large national charity in the United Kingdom. The TSB Bank and Lloyds Banking Group have their offices located in the city. A Business Park is located on the periphery of the city and has close links to the A417 and M5. The big brands including Detica, Direct Wines, Ageas and Fortis have their presence in the business park. The industrial history of the city is celebrated at the National Waterways Museum with interactive displays and canal boats.

Attractions

The famous places to visit in the city include Gloucester Cathedral, The Museum of Gloucester, National Waterways Museum, Gloucester Quays and Docks, Gloucestershire Arts and Crafts Centre, Jet Age Museum, Prinknash Abbey, The Barn Owl Centre and much more exciting locations.

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