Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bristol

  A city as well as a county in South West England, the Bristol city is the 12th largest in England in terms of area and 10th in terms of population. According to the latest census conducted in 2017, Bristol has a citizen strength of 454,200.

Bristol received its royal charter in 1155 AD and till the 14th century, it remained divided between Gloucestershire and Somerset before becoming a county itself. Bristol remained in a strong financial position during the 13th to the 18th century as it stood third in England in terms of tax receipts. It was only during the Industrial Revolution that the cities of Birmingham, Manchester and Liverpool surpassed Bristol. The currency in use in Bristol is also the largest being used in the United Kingdom – the Bristol Pound.

As far as education is concerned, Bristol houses two universities – The University of Bristol and the University of the West of England. Besides it also houses sporting and artistic venues such as the Spike Island, Memorial Stadium and Ashton Gate.

Bristol has been known for explorations since long. Explorers have many times visited the North Americas on their ships. John Cabot, the first European to visit the North America since the Vikings started his voyage from Bristol. Ships from Bristol also carried slaves from Africa to Americas during the 18th and the 19th centuries. In 1807 2000 slave ships carried 500,000 slaves to the Americas from Africa.

Sports

The city of is home to clubs playing almost every sport such as football, rugby, cricket, basketball and many others. Bristol City and Bristol Rovers‍ are the Football League clubs in Bristol. The former club, Bristol City, was formed in 1897 and within a span of 10 years they ended up as runner-ups in 1907 in the Division One league. In 1909 they ended up as runner-ups in FA Cup final. However, they started sinking thereafter and by 1982 declared themselves to be bankrupt. In 2007 they got promoted to the second tier of the English League where they lost to Hull City in the playoffs for being promoted to the Premier League.

Bristol Rovers came into existence in 1883 and since then have won Division Three South in 1952–53 and Division Three in 198990 and the Watney Cup in 1972. They ended up as runners-up in 2006-2007 for the Johnstone's Paint Trophy.

The Bristol also plays rugby. Formed in 1888, Bristol Rugby was earlier known as Bristol Football Club. Since 1888, the club has been constantly performing at very high levels of the game.

Gloucestershire County Cricket Club is known to play county cricket at the Bristol County Ground. The Bristol County Ground is also known as the only international sports ground in the south west of England. The club won 9 trophies between 1999 and 2006. During this period it also acquired a double-double by winning both the Benson & Hedges trophy and the C& G trophy in two consecutive years i.e. 1999 and 2000.

Transport

There are two main railway stations in Bristol - Bristol Temple Meads and Bristol Parkway. Bristol Temple Meads offers fast-running trains to local, regional, London Paddington and CrossCountry trains. There are such trains running from Bristol Parkway also that connect to Cardiff Central, Swansea, and London Paddington. There are Cross-Country services to the North East and Birmingham. The South Western Railway also offers some limited service to London Waterloo via Clapham Junction.

Bristol is also coming up with a new bus rapid transit system or the Metrobus that will provide a faster and better bus service to reduce overcrowding. This system of rapid transportation will be able to run concurrently on both bus lanes as well as secluded and directed busways.

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