Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Carlisle

Carlisle, also known as the Great Border City as it has a common border with Scotland and England, is located in Cumberland at the convergence of the rivers Eden, Caldew and Petteril.   It serves not only as the administrative centre for Cumbria County Council and Carlisle City Council but is also the largest settlement in the Cumbria County.  Carlisle is known to have been a Roman settlement. Carlisle became an important military settlement during the Middle Ages as it enjoyed the closeness with the Kingdom of Scotland. One of the main attractions of Carlisle is the Carlisle Castle which was built by William Rufus in 1092 AD and was to be the prison of the Queen of Scotts, Mary. In the 12th Century, by the order of Henry I, a nunnery came up in Carlisle. A diocese came into existence somewhere in the 1130’s and the priory became a cathedral that is now known as the Carlisle Cathedral. Carlisle is a place of historic importance as all the greats such as Celts, Romans, King Arthur and Bonnie Prince Charlie have either ruled or lived.

Later, the Industrial Revolution saw the rise of the textile industry and the beginning of a social as well as economical transformation in Carlisle.

Attractions

  • The Carlisle Castle: The Carlisle Castle has stood here for nine centuries. The Castle was home to the King’s Royal Border Regiment and even held Queen Mary of Scotts as a prisoner. As of today, it is a place of an exhibition that showcases its history to the generation of the 21st Century in the form of exhibitions. The Castle also has Cumbria's Museum of Military Life that depicts the arms and other objects used by the military of the various kings in battles and wars.
  • The Carlisle Cathedral: Carlisle Cathedral is considered to be a magnificent piece that has been taken from the history of North West England. Having stood on the border for almost 900 years it seems to say a tale of its own. Even though it is not the biggest cathedral in England, it delights the visitors due to its religious connections. Visitors come here just not to see the cathedral but also to make worship to the Lord and praise Him. Here religion is no bound. Anybody from any religion can come and sit in the congregation at these services. Visitors come here to discover stories of faith, love and hope.
  • Our Lady and St Joseph's Church: Built in the early 1890's, this church is a Roman Catholic Parish church. The church has a building that is listed as Grade II.

Transport

Owned and managed by the Stagecoach, the bus station serves Carlisle. Located on the Dury Lane are the bus station that is served by a travel centre and seven stands. The present station was a replacement for a larger station at the same site. The replacement took place in the 1990s. Stagecoach in Cumbria and Arrestation at the iva North East are the main operators of the bus station in Carlisle.

Media

For around 48 years, 1961 to 2009, Carlisle played host to the Border Television that served the ITV Border region. After 1970’s Border Television suffered a decline in both the quantity and the range of its output. The premises of the Border Television were demolished after it shutdown operation in 2010. No programs were telecast till 2014. Border Television announced its return to Carlisle in 2014. As far as the printed news is concerned, it is taken care of by  The Cumberland News. The newspaper is published every Friday.

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