Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Peterborough

Located in Cambridgeshire, England, on the River Nene, Peterborough had a population of 183,631 as of 2011. The city is decorated by its castles.Lying around 74 miles north of London, the city has been a part of Northamptonshire for a long time. The railway station at Peterborough that lies on the East Coast Main Line between London and Edinburgh, is considered to be a significant stoppage.

At some places, Peterborough lies below sea level while at others it is seen lying on a flat land. Archaeological finds reveal the existence of human beings at the Peterborough location even before the Bronze Age. During the Anglo-Saxon period, monasteries started springing up with one of them being the Medeshamstede monastery. The Peterborough Cathedral is the new name for the same monastery.

With the arrival of the railways in the 19th Century, the population of Peterborough started to grow. Industrialization also saw a steep rise with the arrival of railways. Peterborough developed as a centre of bricks manufacturing. It was in the mid-20th century that the development of Peterborough came to a standstill and remained so till 1960’s. This was mainly due to the Second World War.

Now, the Peterborough administration is having plans that will provide better facilities to the citizens such as housing, health, road and other means of transport. A sum of around £1 billion is being spent on the redevelopment of the city and its neighbours.

Sports :

Peterborough has teams for various games such as American and Australian rules football athletics, cricket, football, hockey, ice hockey, rowing, and rugby. Between 1906 and 1974, Northamptonshire has been home to some home games of the city in various games.  The Peterborough Hockey Club and the Peterborough Town Cricket Club use the Westwood ground to play their home games in this city.

Notable people:

Some of the most notable people were born in Peterborough. They include:

  • George Alcock - An astronomer
  • John Clare – Poet
  • Christopher Perkins – artist
  • John Payne – A noticeable Catholic martyr
  • Sir Henry Royce – Known as the co-founder of Rolls-Royce he was also the first Baronet of Seaton, and an engineer as well.
  • John Hill – Author, Actor and Physician
  • Frank Horrabin - A socialist writer cum illustrator
  • Dr Richard Cumberland – Philosopher
  • Hereward the Wake - an outlaw

Musicians

  • Sir Thomas Armstrong – The Royal Academy of Music designated Armstrong as the Principal of the academy.
  • Andy Bell - pop band Erasure’s lead vocalist
  • Paul Nicholas - actor and singer

Media

  • Claudia Katz Minnick – famed for "Spider-Man" where she played Robbie's Assistant, "The Black Dahlia" (Frisk Bartender) and "Ouija" (Mother)
  • Simon Bamford – The 'Hellraiser' franchise
  • Adrian Lyne – Fatal Attraction, Oscar-nominated director
  • Sarah Wood - television presenter
  • Jake Humprey – Presenter with BBC Formula One
  • Adrian Durham - football journalist, presenter on Talksport radio
  • Brian J.Ford - Broadcaster, Biologist and Author

Sporting World Personalities

  • David Bentley – Footballer with Tottenham Hotspur and England
  • Craig Jones - Motorcycle Racer
  • Louis Smith – A gymnast from the United Kingdom who won an  individual Olympic medal in the last hundred years first of all
  • Isaiah Brown – Football player with Chelsea

Town Twinning :

To promote friendship among various troubled nations after the Second War, Europe adopted the method of town twinning. Its main purpose was to spread greater friendship and harmony among the different European cities. Town twinning is an agreement to help in the various activities and projects that are organised by the communities of both the countries. This also leads to the development of lifestyle, historical, and cultural similarities and differences. The various town with which Peterborough has twinning are listed below:

  • Spain - Alcalá de Henares, 1986
  • France - Bourges,1957
  • Italy - Forlì, 1981
  • Germany -Viersen, 1981
  • Ukraine - Vinnytsia, 1991

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