Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Newcastle

New Castle upon Tyne is the other prominent name of the Newcastle. The Edinburgh is 103 far from it, and the capital city is 277 miles from it. Among the northeast region, Newcastle has the huge bulk of the population and is the main region of Tyneside Conurbation. If we talk about the rank regarding population among the urban city of the United Kingdom, it stands at eight. It is also a member of the Eurocities network of European cities. Until 1400, it was an integral part of the county of Northumberland. Later on, it became county till the becoming part of the Tyne and Wear in 1974. Geordie is the regional dialect of the region. This dialect is also followed by near-by people in large extent. New castle University has attracted a huge bulk of students and giving its services in the city.

The city developed around the Pons Aelius, which is a Roman settlement. During the 14th century, the city wool industry boomed at a faster pace. With time this industry got another rival regarding Coal Mining Area.  The Port set up near River Dyne was also recognized at the Global level. The economy of the Newcastle includes digital technology, retail, tourism, cultural Centres and corporate headquarters. It all contributes £13 billion Gross Value Added in the economy of the country. New Castle is the famous football club that is followed by people of the region. The city also hosted the Great North Run, a half marathon in the past. It attracts approximately 58,000 runners each year

History

The history of the city started with the settlement of the Roman. After the Roman Empire, The city was ruled by the powerful Empire of Anglo-Saxon Kingdom of Northumbria. The infrastructure of the city was damaged after the deadly war between Anglo-Saxon and Danes. Throughout the middle ages, Newcastle acted as a fortress for the northern side of the England’s.  In the 13th century, a high stone wall was built around the town to protect the city from invasion. The King William the Lion was imprisoned in Newcastle during the late 11th century.

The setup of ship production unit and armaments became the main of the target of enemies during the second world war. There were a large number of the Air Strikes at that time that caused a huge loss to the infrastructure of the city. The expansion of the public sector of the city got expanded during 1960.

Climate and Economy

Owing to its closeness to Cold Ocean, The city experiences the coldest weather condition of the United Kingdom. In contrast with the current scenario, the region comes under the rain shadow of the North Pennines which ultimately makes it the driest region of the country. In opposite to other cities of United Kingdom, New castle has colder winters but cooler summers. The city geographical position is similar to the Southern Sweden and Copenhagen, Denmark

The new castle was also an important city for shipbuilding, engineering, manufacturing coal mining during 19th century Industrial Revolution. Whereas the second half of the 20th century faces a lot of downfall by heavy industries. The city has put a lot of efforts to improve and save the climate of the region.

Demography

As per the last survey that was conducted by ONS in 2015, the population of the city was around 2,94,000. The City also accommodate the largest student community owing to Northumbria. The major bulk of the students residing in the Heaton and Jesmond. The city has a maximum population of the Christian community, where 16% people do not follow any religion. The dialect of Newcastle People is commonly recognized as the Geordie. The health of people of this city is not good as per the previous records of the city.

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