Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Teesside

Teesside is the region situated in north east of England. It is located in the urban centre of Middleborough. River Tees is the famous river along it. There are so many benefits to this region such as transportation of goods, employment opportunities in transportation and also cheap rates goods. Since many years, it has been the destination for jobs for many people. The heavy industries include power stations, heavy machinery, drilling and production of steel. With every coming year, the Strength of the industry only increased. Various nearby people joined this development journey of Teesside with full zeal. The technology of the region has drastically attracted employment opportunities for the region. Now, most of the people are moving towards services sector of this region as the income growth is high. As the 21st century, everybody depends upon advanced technology. Informational technology, call centres, online shopping and internet services are some examples of this sector.

Local Government, Area and Population

In 1947, the Teesside borough along with its Hartlepool and Guisborough towns absorbed into the non-metropolitan county of Cleveland. Further, the area was divided into Middleborough, Langbarugh, and Stockton-on-Tees boroughs. Under the reorganisation act 1966, it further broke into four independent unitary authority boroughs. The reorganisation was recommended under the Banham Review. This promotion was not appreciated by the local people. According to them, the local government is doing the unnecessary and unwanted rebranding. The population survey was held in the year of 2011. According to this survey, the population came nearly 3 lakh 76 thousand. This shows just 3% hike as compared to 2001 census. The population was 3 lakh 65 thousand as per 2001 census. A narrow gap divides Eaglescliffe and Yarm areas with population 19,184.

Business

There have been found the huge chemical deposits in this area. The search of it leads to a very good business in this industry. Many industries have been opened in this area and as the modernisation gets its pace. There are no other business setups in the region such as activities like information technology, science development, and services sector like call centres.

Education

As per 2015 -2016 HESA student record, there are total 18,580 students on the campus of Teeside University. In the mid-18th century, there was a shortage of funds which lead to a barrier in the development of mechanics institute. Ever after the proper funding to college, the development projects did not go with the required pace. A governing council gave an offer of double the price. Teesside University provides rooms to first-year undergraduate students. It is to the walking distance from the university campus. There are 5 schools in the university such as School of Design, Culture and The arts, computing and 3 more in the row.

Modes of transportation

Because of the river Tees, the water mode of transportation is the most favoured transport and used by the locals. The port of the city also stands among biggest ports among the United Kingdom. It got the maximum traffic of the goods. The business of thousands of million pounds happened through this Tees port every year.  The Europe goods are also dependent upon this mode of transportation. Various gulf and Asian countries also do import and export through this route. It is also beneficial to other countries. The port usually has the traffic of goods worth millions of pounds.

Notable places

The Teesside University, park, international airport are few places in the basket. Most of the students are getting its education in the Teesside University. Teesside retail and Leisure Park are also good places to visit. A number of visitors love to come to this place.

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