Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Canterbury

Canterbury is a historic cathedral city located on the River Stour in the Southeast England. It is located 55 miles southeast of London with a population of around 43,432 in 2011 census. The nearby villages and suburbs of the city include Rough Common, Harbledown, Tyler Hill, Hales Place, Sturry, and Wincheap. The River Stour segregates the south-east part of the city into two wings, one wing flowing through the city and other around the position of the former walls. The two wings further combine on the northeast edge of the city. Canterbury local government district covers the area of Herne and Whitstable Bay and Member of Parliament elected in the city is Rosie Duffield of Labour Party. Under Local Government Act, the city became a county borough, later on, it lost its county borough status and afterward, Kent County Council has taken the full control.

History

The first early settlement of Canterbury dates back to prehistoric times. Romans captured the settlement of Celtic tribe in the 1st century and given the name Durovernum Cantiacorum. The city was redeveloped with the construction of the temple, public baths, theatre and roads with grid pattern by the Romans. They also built a wall with seven gates and an earth bank around the city to safeguard from Barbarians attack. After the abandonment of Roman period, Anglo-Saxon community developed within the city walls and trade developed in textile, pottery and leather sector.

The most serious epidemics Black Death affected the city in the 13th century and a population of the city declined from 10,000 to 3,000. Between 17th and 18th century, the castle of the city fell into disrepair and six gates were demolished. The silk industry was closed and trade was limited to only wheat and hops. The world’s first passenger railway came into existence in 1830 connected the town to a larger network of South Eastern Railway. The city was affected by First and Second World War destroyed 296 buildings and 731 homes and resulted in the death of 115 people. The redevelopment of the city took place ten years after the war and ring road was constructed to avoid growing problem of traffic congestion along with the development of Christ Church College and the University of Kent at Canterbury.

Economy

Canterbury is the second largest economy in the Kent and also known as wealthiest places in the south-east. The city is home to 4761 businesses provide job opportunities to more than 60,000 employees. Unemployment in the city has dropped largely with the involvement of Lakesview International Business Park, Whitefriars shopping complex and Canterbury Enterprise Hub. According to a survey in September 2011, unemployment rate recorded at just 5.7% which is quite low as compared to other cities of the England. Tourism plays a crucial role in the development of the city and contributes 258m dollars to the economy.

Education

Canterbury has several primary and secondary schools including Kings School, Barton Court Grammar School, The Canterbury High School and Archbishops School. For higher education, the city has three main universities and several other higher colleges and institutions providing education to 22% of the population according to 2011 census. The universities include the University of Kent, University for the Creative Arts and Canterbury Christ Church University.

Tourism

The city is famous for its beautiful beach fronts, stunning architecture, surrounding coastal towns and world-famous buildings. The tourism of the city is a perfect combination of city, countryside, and coast. The city is also a pilgrimage site and its renowned cathedral is recognised by UNESCO World Heritage Site drawing the attention of million tourists. The top rated tourist attractions in the city include Canterbury Cathedral, St Augustine’s Abbey, Heritage Museum, Norman Castle, Roman Museum, Chilham Castle and St Martin’s Church.

Google Services and Products

The development of...