Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cirencester

Cirencester is the most prominent town in the Cotswold region situated 93 miles west-northwest of London. It is located on the tributary of the Thames River which is known as River Churn. It is also known as a market town in east Gloucestershire with a population of around 19000 according to 2011 census. The town is situated on the lower dip slopes of the outcrop of oolitic limestone, commonly known as Cotswold Hills. The town is divided into five major areas such as the suburbs of Chesterton, Watermoor, the town centre, Stratton and the Beeches.  

The Corinium Museum of the town is highly recognised for its important Roman collection. In 1840, the oldest agricultural college ‘Royal Agricultural University’ of the English speaking world is built in the city.  The Itzehoe town of the Germany is considered as a twin town of Cirencester. The twin town concept was introduced in 1947 after the Second World War to foster peace and reconciliation and promote trade and tourism. The early citation of the town was made by the Greco-Roman astrologer, mathematician and geographer Ptolemy in AD 150. The earlier name of the town was Corinium in the Roman times depicting its association with the ancient British tribe of the Dobunni. It has been suggested that the Dobunni has the same root word as the Churn River.

History

The early settlement of the town was formed in the early Roman area along with Colchester and St Albans. The fort was built by the Romans in AD 49 to accommodate two military allies supported to shield the provincial frontier. The fort was built at the place where the Roman road Fosse Way crossed the Churn and native Iron Age tribes ‘Dobunni’ were drawn from Bagendon and formed civil settlement near the fort. The evidence of major area roadwork was also found in the town. After the invasion of Wales, the tribe moved to the north and subsequently, the fort was closed. The public place outdoors ‘Forum’ and Christian church ‘Basilica’ were built over the site of the fort.

The town continued to grow and prospered under the Corinium Dobunnorum name. The robust wool trade and industry played a significant role towards the development of Corinium in the Roman times. The various Roman remains were found in the surrounding area including the large number of Roman villas near the villages of Withington and Chedworth. The town was also considered as the second largest city by area in the Great Britain after the wall constructed around the Roman city and covered 240 acres area.

The ancient market town in the Cotswold Hills of England known as the Roman Amphitheatre lies on the south-west of the town and still exists in the town and partially excavated. After the dissolution of the Monasteries, all the abbey buildings were demolished in 1539 and only Norman Arch and remains of the precinct wall were survived above ground. These further established the perimeter of a public park in the centre of the town. The townsmen of the Cirencester gained wealth and prosperity from the national and international wool sales, woollen broadcloth and sheep rearing businesses.

The town was severally affected by the English Civil War in the 16th century resulted in the death of 300 people and 1200 prisoners were caged in the church. The town became a robust market town and major urban centre with its convenient access to markets for production of wool and grain at the end of the 18th century. The town provides various leisure, retail and sports facilities as well as significant tourist trade for the townsfolk and the surrounding area. The important places to visit in the town are Corinium Museum, Cirencester Park, Cirencester Amphitheatre, Cerney House Gardens and much more exciting locations.  

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