Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Leicester

Leicester is a city lies in the East Midlands area of England. It is the unitary authority area located on the Soar River with a population of around 329,839 according to 2011 census. It is the county town of Leicestershire and the most populous area of the East Midland region. It is located at the crossing of two major railway lines as well as the confluence of the trunk routes and the motorways. Leicester, one of the oldest cities in England located near the National Forest’s eastern end. In 1889, the town became a county borough but later on it was dissolved in 1974 under Local Government Act, and finally, the city got its unitary status in 1997. The city is controlled by the Labour Party which is divided into three Parliamentary constituencies.

History

The history of the oldest city dates back at least two millennia. The Roman settlement came into existence around AD 47. Lindum, Bridge on the Fosse Way and Roman road were built in the city by the Corieltauvian settlement. It remains a matter of contention whether development was fortified by Romans. Recently, evidence of Roman cemetery was discovered outside the old city walls depicts the artwork of 300 AD. Other remaining found include the Roman Leicester baths are preserved and displayed at the adjacent museum. After the abandonment of Roman Empire, the city was governed by the kingdom of Mercia. The city became one of the five burghs of the Danelaw for a short period during the rule of Danish Vikings.

In 1790, Grand Union Canal was built in the city connected Leicester to Birmingham and London. With the arrival of railways in 1832, nearby collieries supplied coal to the city. Large mills, workshops and factories started setting up particularly along the river and canal. This development promoted the process of industrialisation and population of the city grew rapidly from 68,100 to 211,600 between 1861 and 1901. Major industrial employers include textiles, clothing and shoes had opened their manufacturing premises in the city.

Education

The city has a number of independent and comprehensive schools including grammar schools and three sixth form colleges. The local education authority of the city was established in 1997, but it has faced an enormous trouble during the local government reorganisation. The Office for Standards in Education, Children’s Services and Skills conducted an enquiry and found few strengths and many weaknesses in the educational authority. Although there has been a considerable improvement in the education system and steps have been taken to improve since then included the opening of Samworth Enterprise Academy, planning a new Children and Young People’s Services department.

Economy

The city has the largest economy in the East Midlands and home to major employers such as Everard's brewing, Brantano Footwear, Cambridge and Counties Bank, Dunelm Mill, DHL, HSBC and Santander banking, British Gas, Topps Tiles, British Telecom and Caterpillar. The GVA of the city is estimated to be 15.3 billion pounds according to a recent study by Experian.  Engineering sector played a significant role in the growth of the economy. The city houses engineering companies include Transmon Engineering, Jones and Shipman and Trelleborg. The two major shopping malls, Haymarket Shopping Centre and Highcross Leicester were built in the city. 

Transportation

The city is served by East Midlands International Airport located 20 miles north-northwest of the city and Leicester railway station located towards the eastern end of the centre of the city. The airport also serves as an important national hub for mail and freight networks of the major distributors. There are two main bus stations in the city: Haymarket Bus Station and St Margaret’s Bus Station. The rail network faced rapid growth in the city with the arrival of Eurostar international services.

Google Services and Products

The development of...