Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bath

Bath city is a largest city in the Lieutenancy areas of England. The city has geographical area of 11 squares miles with 88,859  population in 2011. The bath city is situated in the valley of the river Avon which is 97 miles west of capital city,London. The city is also near to Bristol town. This city is well-known for its hot springs, which further lead to Spa  Industry. On arrival of Romans, they built a temple and baths in the valley of river Avon. As per the previous records, the hot springs were present there since ancient time. But the site got explored when Romans entered the city. The 7th century, centre known as Bath Abbey went through renovations in 12th and 16th centuries. In 17th century, it became belief of local people that this water is special one and has so many curative properties. It brought both the popularity and tourists to the town. Apart from this, It offers a wide range of attractions including restaurants, businesses, theatres and city tours with 4.4 million visitors each year. The historic Roman Baths and Thermae Bath Spa giving their services to the city.

History

Earlier the motive of the Romans while constructing the bath was to used it for medicinal purposes. But the popularity of the water rose very quickly, so it was used for other purposes as well. In the medieval period, the wool industry went extra mile in production as  new equipment and tool were introduced .They focused in the industry well and took it to new height. The town get distinguished after the introduction of neoclassical Palladian art, literature, and building under regime of George I,II, and III in the 18th century . Romans used this bath for their Pleasure. Number of baths were built after one another. Most of them built near hot springs. The Minerva goddess temple also built alongside one bath. In 3rd century, Walls built near boundary to save it from attack. Following collapse of Roman Empire, the town expanded nearly 760. King Offa constructed  An abbey, dedicated to St. Peter. In the 15th century, the Abbey church of Bath city was broken down.

Culture

During the 18th century bath became the centre of fashionable life in England and attracted internationally renowned companies and directors with its five famous theatres. The city hosts the annual Bath International Music Festival and Mozartfest, the yearly Bath Literature Festival, and the Bath Film Festival.The Bath city is home to the Victoria Art Gallery (which is named after Queen Victoria), the Museum of East Asian Art, and Holburne Museum, as well as some other museums.

Climate

The climatic condition of Bath is far cry from rest of the country. The variation in the seasonal temperature is less as compared to the most of the United Kingdom due to adjacent sea temperature. In summer the maximum temperature is maximum to 21° C whereas minimum temperature goes to 1° or 2° C in winter. The average rainfall is near about 700mm with typically 8 to 15 days of snowfall.

Education

The Bath city has sufficient number of educational schools . It has two universities, the University of Bath which was established in 1996 offering programs in languages, engineering, architecture, politics etc. with 17,308 students out of which more than 30% are from outside the UK. Second is Bath Spa University which was given degree-awarding powers in 1992 and university status in 2005 offering courses leading to a Postgraduate certificate in education. The city has private and public schools, several sixth forms as part of state, Bath College, and one education college.

 

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