Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Swansea

Swansea is a coastal city lies on the south coast of Wales with a population of around 241,300 in 2014. The county of Swansea is the second largest and most populous city in the Wales followed by Cardiff. The city is situated between the ancient Welsh and Glamorgan‘s historic county boundaries and surrounded by Bristol Channel and Swansea Bay. The city was also known as Copperopolis due to the presence of copper industry in the 19th century. The town got the city status in 1969 during the Prince Charles’s tour to Wales. The city comprises four physical areas include Gower Peninsula, urban and suburban zone stretching to the towns of Gorseinon, Lliw uplands and coastal strip around Swansea Bay.

History

The name of the city is derived from Sveinn’s island, referring settlement is developed on the raised ground in marshes. The early evidence of the area demonstrated the Bronze Age, Stone Age and Iron Age. It has been suggested that the city has developed as a Viking trading post. The first charter was granted to the city in the 11th century and it gained the status of the borough.  A marcher lordship was formed in the city after the Norman Empire and incorporated land around the manor of Kilvey, Swansea Bay and the peninsula. The borough charter was granted between 1158 and 1184 and gained the status of chief lordship town.

During the Industrial Revolution, the city served as the key logical base for copper smelting works. The wool, cloth, wine and coal was traded through the Swansea port. The population of the city expanded significantly in the 18th century. The lower Swansea valley was filled with waste products and derelict works due to decline in heavy industries in the town in the 20th century. The Lower Swansea Valley Scheme was introduced in the city to bring the wasteland into the usable condition. This resulted in the construction of Enterprise Zone over the wasteland and north and south dock became Parc Tawe and Marina respectively. The city was the prime target of German bombers during the Second World War due to the presence of the heavy industries in the town and the centre of the town was significantly affected.  

Economy

The economy of the city was based on metals, copper and mining industry in the 18th century.  These heavy industries declined and the majority of the copper ores were melted in the lower Swansea valley. The trend of the economy shifted to light industries and service sector. More than 90% of the workforce is engaged in the service sector including banking, finance, education, public administration and insurance. Headquarter of the Driver and Vehicle Licensing Agency is based in the city and provided employment to around 6000 people in the city while other major employers in the city include Virgin Media, Amazon, Admiral Group, BT and HSBC. The city is home to the worldwide customer care centre of the Virgin Atlantic, handling baggage claims, customer relations, reservations and sales. 

Education

The city has six infants, one nursery, five junior, fifteen comprehensive and seventy-seven primary schools in the city. The campus of Swansea University is located in the Singleton Park for higher education. The engineering department of the university has done an outstanding work for solving engineering design problems and acknowledged as a centre of excellence. The other departments of the university such as Physics, Computer Science and History were also renowned for their achievements. The third best medical school in the country after Cambridge and Oxford ‘Swansea University Medical School’ is located in the city. The other higher educational institutes are Gower College and University of Wales Trinity Saint David.  

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