Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Colchester

 

Colchester, through which the River Colne runs,  is a market town located in the borough of Colchester, Essex, 50 miles northeast of London. As of the 2011 Census, Colchester was the fastest growing town. People from Colchester are known as Colcestrian. Colchester is not only the oldest town since the Roman civilization, it is also the oldest town in BritainColchester was also known as the capital of Roman Britain. The Most Ancient European Towns Network also lists Colchester as one of its members.

The A12 road and the Colchester railway station both connect this town to the capital. Being a market town, there are a number of commuters who travel to and from to this location. The Stansted Airport and the Harwich ferry port are two means used for this purpose which lie at a distance of 30 miles and 20 miles from Colchester respectively. One of the main attractions at this market town is the Colchester Castle. The town is also home to the Colchester United Football Club.

Garrison

Colchester has served as a military garrison ever since the Roman period. The 16th Air Assault Brigade is currently housed in this Colchester Garrison. The Glasshouse, the army’s military prison meant for corrective training, is located in Berechurch Hall Road, which lies on the outskirts of Colchester. The Glasshouse is a prison for those men and women in the army service who have been sentenced to serve detention periods.

During the ten year period of 1998-2008, the garrison saw many changes. The Ministry of Defence sold a lot of it's for developing private housings. This led to the relocation of some parts of the garrison. There are parts in the garrison that still await the development process. This may happen in the second phase that is yet to be initiated.

Colchester ,in 2006, started the practice of firing Royal Salutes on a Royal anniversary or a Royal visit or visit by a foreign dignitary. The Castle Park is the place where the salutes are fired from since 2009.

Museums

There are various museums in Colchester such as The Castle Museum, Hollytrees Museum, Natural History   Museum. The Castle Museum which is located inside the Colchester Castle is home to an exhibit on Colchester of the Roman times. The Holltrees Museum is a museum for social history where exhibits for children can also be seen in Charles Gray’s former home. Situated in what was earlier the All Saints' Church, is the Natural History Museum.

The erstwhile Cavalry Barracks are home to a visitor and museum and display exhibits from the Roman Circus. The museum is managed by the Colchester Archaeological Trust. There are replicas and models of the circus as well as finds from Roman cemeteries included in these exhibits.In 2014 brick and marble columns from the massive frontage of the area of the Temple of Claudius were discovered behind the High Street. There are plans to exhibit them to the public.

 The Gosbecks Archaeological Park

The Gosbecks Archaeological Park which is home to a Roman theatre and a Roman-British temple is located in the south-west part of the town. Once the park used to be the place for the  "Cunobelin's farm", named after a Catuvellauni king, whose coins were found at the site in large quantities. The park, during the Roman period, housed a large Romano-British temple and Britain's largest Roman theatre. This theatre was almost twice as big in size as compared to the largest theatre in Colchester today. Another reason for the park to be famous is its closeness to the post-conquest Stanway burials, a Roman fort and the Iron Age defensive earthworks that are still existing.

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