Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Edinburgh

Edinburgh is the centre city of Scotland. The area is also under the jurisdiction of the council state.During the period of 15th century, it was also a capital city. The Scottish parliament runs administration from this city only. The king used to rule in the Edinburgh in the medieval era. Being a part of the Midlothian area, Edinburg has been known as a centre of learning for Scott Law, Medicine, literature, engineering and the various sciences. After London, it is the next important city for fiscal matters. Edinburgh has also become the United Kingdom’s second most common traveller terminus after London.

In a recent survey, the population of Edinburgh stood second in Scotland and on the seventh number in the United Kingdom. The 2016 official population estimates Edinburgh’s population at 464,990, while the local specialist area is placed at 507,170 for the local specialist area and the city area at 1,339,380 as of 2014.

Geography

The city is near to Scotland's Central Belt owing to which it is also surrounded by hills of nearby areas. The city centre is 2 1⁄2 miles southwest of the shoreline of Leith and 26 miles inland from the east coast of Scotland and the North Sea at Dunbar. The early burgh which looks like the Seven Hills of Rome is often said to be constructed on Arthur's Seat Calton Hill, Craiglockhart Hill, Corstorphine Hill, Braid Hill, Blackford Hill, and the Castle Rock. Edinburgh actually came up near the prominent Castle Rock.

There is a gap created by volcanic plugs millions of years ago between the Firth of Forth to the north and the Pentland Hills to the south. In addition to these, another hollow on the rock's south side formed a natural stronghold that formed the basis for building the Edinburgh Castle. The place from where the glacier receded is now occupied by the residential areas of Marchmont and Bruntsfield.

Places of Interest

Edinburgh is home to various libraries and museums such as the Writers' Museum,  the National Library of Scotland, National War Museum, National Museum of Scotland, Surgeons' Hall Museum, Our Dynamic Earth, the Museum of Childhood,  and the Museum of Edinburgh. The Museum on the Mound shows exhibits on money and banking in Edinburgh. Edinburgh Zoo, which is the second most popular in Scotland and paid attraction lies on Corstorphine Hill covering 82 acres. The Zoo has also loaned two pandas from China named as Tian Tian and Yang Guang.The Royal Yacht Brittania is also a 5-star visitor attraction after being decommissioned in 1997. It is docked permanently at the Ocean Terminal where many events take place aboard this yacht. Edinburgh houses various National Galleries of Art in Scotland along with many other smaller art galleries.

Housed in the National Gallery of Scotland, is its national collection. The National Gallery is linked to the Royal Scottish Academy that regularly plays host to a number of major painting exhibitions. The Scottish National Gallery of Modern Art is home to the modern collections at Belford. The Scottish National Portrait Gallery primarily focuses on photography and portraits.The City Art Centre in Market Street, which is owned by the city council, also shows various art exhibitions. The Fruitmarket Gallery also hosts contemporary art exhibitions that feature the works by famous British and international artists.Other small private galleries include the likes of Ingleby Gallery. This gallery provides shows with various interests by Callum Innes, Ellsworth Kelly, Peter Liversidge, Sean Scully, and Richard Forster.

Climate

Being close to the coastal region, Edinburgh has a maritime climate. The temperature remains mild throughout the year. Gogarbank is the official met office that provides an update of weather condition to local people.

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