Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cambridge

Cambridge is commonly recognised as the University City. The River Cam flows through the town and it is about 50 miles to the north of London. Because of the Cambridge University, people of Cambridge have best of both the worlds’ education. The students from various parts of the world come here for higher education. It has produced world’s best scholars with regard to many other best institutions. The last population census happened in 2011. Cambridge has a population of 1 lakh 28 thousand. It has a total strength of 24,488 students making it the 50th biggest educational town of the England. It has been the place of lives since Bronze Age. There were a number of sites discovered that showed the existence of life. Under the Viking rule, it was transformed into the major trading Centre. During the 12th century, the charter of the town was granted to it.

In the year 1951, it was conferred with the status of the city. It is situated at the core of the high-technology Silicon Fen with many sectors such as software, Bioscience, educational, administrative and other start-up organisations. According to Times Higher Education World University Rankings, Cambridge University (founded in 1209) cut the mustard and jumped to second place from fourth place in the world. Cambridge university press is among top five universities press in the world. The most famous band in Cambridge is Pink Floyd. The Cambridge United F.C is the most followed football club of the region. Jake Carroll (Defender), Ade Azeez (Forward), Jabo Ibehre (Forward) are the brilliant players of the club.

History

Since prehistoric times, there was an evidence of life. Romans also settled in this place. During the medieval era, Romans were withdrawal from the place around 410. The location was not sure till now as it was deserted by the Britons. Somewhere in the books, the site is commonly mentioned as Cair Grauth. During 1914-1918, Cambridge worked as an important defensive station for the east coast. The population of the city has been drastically increased from the 1930s to 1980s.

Governance

Cambridge district is served by Cambridge City Council of England. Its Local Authority District is the urban area of city. Guildhall is the city headquarters. In 1207, King John granted the Cambridge which allowed the appointment of a mayor. Mayor Post gets selected with the consensus of 14 wards. Elections are held each year to elect a mayor in respective constituency. Sir Issac Newton was also the holder of the seat of House of Commons in the past. In general elections of 2017, Karen buck and mark field elected as Member of Parliament (MP) for this constituency.

Geography and climate

The river Calm flows through the village of Grantchester to the south-west. The city has similar climatic conditions to the UK which gets influenced by the Gulf Stream. The Cambridge region usually experiences less rainfall. Cambridge's average rainfall falls 570 mm per year, around half of the national average rainfall with some years periodically falling into the semi-arid (under 500 mm) category.

Demography

Demography is a flexible phenomenon. As per 2001 census, 90% residents are white, 85% population is of undergraduates and 79% people are postgraduates. Generally, Cambridge people engaged in managerial and administrative jobs than manual workers because of superior education standard. People have higher qualification degrees such as Master’s, PhD or Higher National Diploma. The science festival scheduled every year in the month of March and it is acknowledged as the United Kingdom's biggest free science festival. Cambridge poetry festival has been held biannually for 10 years in the past. Cambridge earns a lot of money from the education and tourism sector.

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