Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bedford

Bedford is county town with 80 thousand population. The last census conducted in the year of 2015. The approximate population of Bedford is 1 lakh 67 thousand. A river Great Ouse also flows in the city. Henry, I built Bedford Castle. The same infrastructure was destroyed in 1224. It has been representing the Parliament seat since 1265. A large population of Italy migrated to this town in the past. They proved to be the workforce for this city and helped in the economic sector in the past.

History

The origin of Town’s name is based on the chief of Saxon. He was commonly called Beda. According to some historians, the name is also derived from the river Great Ouse. During the early middle ages, it was an agricultural region where the market was operated nearby town. The wool was a major and crucial industry at that time. The other important industry of the town was Lace industry. Brewing leads the business after the decline of the wool industry. During the mid-18th century, there was an introduction of the railways. The 19th century saw an amazing shift of the industry towards engineering sector.

Governance

Among the Borough of Bedford, Bedford city is the biggest town. The whole administration was looking after by the Mayor. He is also known as Mayor of Bedford. The present mayor belongs to Liberal Democrat party.  His name is Dave Hodgson. There are total 10 wards in the city.

Geography and climate

Some major towns and villages such as Kempton, Elstow, Reinhold, and Ravensden are located near to the city. It has a maritime climate similar to the most of the United Kingdom. It got rainfall for the whole year. Bedford airport is the local official met office. It provides day to day update of weather to nearby people.

Demography and Landmarks

It is home to the Italian people. There are lakhs of Italian natives who moved to this country in the past. The major reason for this population was the migration of the labourers during the mid-19th century. Italian community, they also had their own Vice-consulate for 54 years. After the Italian population, the second most important migrated people were South Asian. River Ouse flows through the Centre of the town. A war memorial to commemorate the war heroes was built in the town during 1921.

Transport

The transportation system of the town links between the town and whole England. The major road network is A6 which connects the whole town. The bus station started its services in 2015. The whole Bedford is connected with the vast network and there is no problem of transportation.

Education

The education system of Bedford is slightly different from rest of the England. It follows the three-tier system in certain locations. The education policy was recommended by Sir Plowden in 1967. There was a referendum in 2006 to change the system, but people rejected this proposal. After 3 years, again the process was started to shift it from 3 tier to 2 tier system. It got succeeded the same year.

Religious sites

The majority of the people belong to the Christian community. Churches St. Paul’s and St. Peter’s get lion’s share of the visiting Christian community. Four mosques are also there. The Largest Sikh temple (Gurudwara) of the United Kingdom is also here. Other prominent places are Guru Ravidass and Valmiki temples.

Culture and Sports

The prominent religious community of 20th century also has their sculpture in the Panacea Museum. The country also has a famous venue. The major production houses direct many of the films in the University of Bedfordshire Theatre.

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