Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Poole

Poole is a large coastal town lies on the southern shore of England with a population of around 147,645 according to 2001 census. It is a seaport in the county of Dorset located about 33 kilometres east of Dorchester. In 1997, the town granted a unitary authority and Borough of Poole administers the local council. Poole along with the towns of Christchurch and Bournemouth, it forms the part of Poole-Bournemouth urban area or South Dorset conurbation. It is the second largest town in Dorset. The early history of the town found back before the Iron Age. The town developed as an important port in the 12th century, and the wealth of the town grew with the introduction of the wool trade. The town made strong trade links with the North America. It became one of the busiest ports in the United Kingdom in the 18th century.

During the Second World War, the town served as the main departing point for Normandy landings, also known as Operation Neptune where landing operations of the Allied invasion of Normandy took place on D-Day. The town is considered as an attractive tourist destination and famous for its large natural Harbour, Blue Flag beaches and the Lighthouse arts centre. With passenger ferry and English Channel freight services, the town became an important commercial port of the country. Poole is home to Royal National Lifeboat Institution (RNLI) and Royal Marines.

History

The name of the town is developed from the English word pool meaning a place near a creek or stream of water. It has been suggested that the area around the Poole has been occupied from the last 2500 years. The Romans took over the settlement of Iron Age during the invasion of Britain in the first century. The town became an essential part of the Kingdom of Wessex during the Anglo-Saxons period, inhabited Great Britain in the 5th century. The town was used as a fishing and Harbour base, where ships main stayed on their passage to the River Frome. The town was considered as an important Anglo-Saxon town of Wareham, English county of Dorset. In 876, the town faced two major large-scale raids by Vikings and Canute also used the port of the town to raid and pillage Wessex.

The importance of Wareham declined, and the town grew rapidly as a busy port after the Norman occupation of England.  The Great Charter of Elizabeth I granted a county corporate, and subsequently, the town got legal independence from Dorset. The Newfoundland fisheries and North American colonies established a successful commerce with the town in the 16th century. The town experienced the most prosperous period from the early 18th century till early 19th century. The prosperous phase brought new developments including the replacement of medieval buildings with the terraced housing and Georgian mansions. The end of the Napoleonic Wars ended the Newfoundland trade, and most merchants ceased trading. During the industrialisation, the town grew rapidly and became a place for mercantile prosperity. The port of the town lost business as ships became too large for the shallow Harbour in the 19th century. The coastal shipping trade ended with the arrival of railways in 1847.

Economy

The economy of Poole is more balanced as compared to the rest towns of Dorset. The manufacturing sector flourished in 1960, whereas service sector including the relocation of the office-based employers expanded between the 1980 and 1990. The town is home to the world’s largest motor yachts builder Sunseeker and engaged more than 1800 workforce in the shipyards of the town. Other major employers in the town include Lush, Ryvita, Faerch Plast, Siemens and Kerry Foods. The economy of the town is based mainly on the service sector. Major employers in the service sector include Barclays Bank, Bank of New York Mellon, Arts University Bournemouth, Merlin Entertainments and American Express Bank.

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