Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Exeter

Exeter is an ancient city located within the county of Devon England with a population of around 129,800 according to mid-2016 est. It is a cathedral city situated on the Exe River about 70 miles southwest of Bristol and 37 miles northeast of Plymouth. The status of the non-metropolitan district has been granted to the city under the rule of the County Council, while unitary authority status was abandoned under the command of coalition government 2010. The city was the most Roman fortified establishment of the southwestern Britain. The early history of the city dates back to the Roman era, although the remains of the Cornish tribe also survived in the city before the Roman Empire.

During the Medieval and Tudor period, the city became a major religious centre, and Exeter cathedral was also found in the middle of the 11th century. Post 16th century Protestant Reformation, the city followed Western Christian tradition and became Anglican. The city was affected by the First World War, although during Second World Was the city centre had undergone significant changes and must of the area was rebuilt. The city became a powerful wool trade centre by the end of the 19th century and now considered as an important centre for tourism and modern business. It has been suggested that the modern name of the city is derived from the anglicised form of the well-known river Exe. 

History

There is no major prehistoric evidence found in the city. The early settlement of the area was established on a dry ridge ending in a spur, and some coins were also discovered during the Mediterranean history. The 42-acre fort named Isca was built by the Romans in AD 55 and served as a base for the legion of the Imperial Roman army that founded during the late Roman republic. The city was commonly known as Isca Dumnoniorum in the Roman era. The fort accommodated the unplanned civilian community of the Celtic Britons and the families of the soldiers. The fortress was demolished, and the site was used for the civilian purposes. Excavation of the area was done in 1970, but due to its closeness with the Cathedral Church of Saint Peter, the site could not be opened for public view.

The Saxons named the city as Escanceaster, they arrived the city after beating the Dumnonians in Somerset and maintained the quarter of the city for Britons, known as Britayne Street till mid of the 16th century. The county corporate status was granted to the city in 1537. During the industrial era, the economy of the city was based on the agricultural products which were locally available. Its geographical location on the fast flowing river contributed towards the development of the early industrial site on drained marshland of the city. The Bristol and Exeter Railway has first arrived in the city in 1844, and the horse-drawn trams were introduced in 1882.

During the 20th century, a new bridge was built made of steel and cast iron and changed the old Georgian bridge. In early 1905, the horse drawn trams were replaced by the electric trams. Later on, with the rise in the traffic problems caused by the trams, these were further replaced by the double-decker buses in 1931. The city was the prime target by the German Luftwaffe during the Second World War resulted in the death of 156 people and demolition of many historic buildings including the Cathedral. After that, little efforts were executed to restore the heritage of the city, and the large areas of the city centre were rebuilt in 1950. The city was severally affected by the serious fireworks, leading to the destruction of the Royal Clarence Hotel and 18 Cathedral Yard.

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