Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Sheffield

Sheffield is also known as the Steel City to the entire world. In its prime during the 1900’s it was known for its industry. Today, however, this very same industrial city boasts of lush green parks. The city presents the localities and visitors with cultural scenes that include theatres, festivals, street arts, music and much more. Deriving its name from the River Sheaf, the city is located in South Yorkshire, England.

Transport

Road

Sheffield links to the national highway through the M1 and M18 motorways. The city centre is connected with the motorways by the Sheffield Parkway.

Rail

The following are the routes that pass through Sheffield:

  • The Midland Main Line
  • The Cross Country Route
  • Routes that link the cities of Liverpool and Manchester with East Anglia and East Anglia.

Sheffield now has a direct connection to mainland Europe with the St Pancras International completed. There are trains from France and Belgium that connect to Sheffield railway station. The express train known as the Master Cutler connects Sheffield to the capital city.

 In 2010 the ruling government announced in October 2010 that Sheffield and Leeds would be served by the same line, which will also connect to Manchester, due to the proposed High-Speed Rail network. Another line proposed to begin by 2025, the Yorkshire/East Midlands High-Speed line, will be in service by 2032.

Other trains that serve Sheffield are provided by TransPennine Express, Northern and CrossCountry. The city has five other railway stations. Meadowhall, the second largest station in Sheffield serves as a bus, rail and tram interchange. Other commuter stations include services from Dore and Totley, Woodhouse, Chapeltown and Darnall.

Coach

The National Express and the Megabus are two services that operate the coach services in Sheffield. National Express serves the interchanges at Sheffield, Meadowhall and Meadowhead Bus Stop. Megabus only serves Meadowhall. Sheffield is connected by the National Express route 560/564 to London Victoria Coach Station through Chesterfield and Milton Keynes directly. It operates on the route 12 times a day bi-directionally. The two services that connect Sheffield to Manchester and Heathrow/Gatwick Airports respectively are 350 and 240.The M12 and M20, which are services provided by Megabus, call at Sheffield on the way to London from Newcastle upon Tyne and Inverness respectively.

Canal

A system navigable inland waterways - the Sheffield and South Yorkshire Navigation (S&SY)  in Yorkshire and Lincolnshire – is mainly based on the River Don which runs for a length of 43 miles with 29 locks. These waterways connect Doncaster, Sheffield,    and Rotherham with the River Trent at Keadby and the Aire and Calder Navigation.

Air

The Sheffield City Airport in 2008 had to be shut down. The entire traffic from Sheffield was as thus to the Doncaster Sheffield Airport which is at a distance of 29 km from the city centre. The airport used to be the site of former RAF Finningley base. The airport opened to the public on 28 April 2005. In a year the airport is capable of handling a million passengers.

A link road that was inaugurated in February 2016 and connects Doncaster Sheffield Airport to the M18 motorway has reduced the journey time from Sheffield by approx. 15  minutes.

The East Midlands Airport is an hour's drive from Sheffield while Manchester Airport connects to Sheffield directly through an hourly train.

Attractions

  • The Sheffield Walk of Fame
  • Wheel of Sheffield
  • Heeley City Farm and Graves Park

Theaters

  • The Lyceum Theatre
  • The Crucible Theatre
  • Montgomery Theatre

Museums

There are two trusts that manage the museums in Sheffield. They are Museums Sheffield and Sheffield Industrial Museums Trust.

  • Museums Sheffield
    • Weston Park Museum
    • Millennium Galleries
    • Graves Art Gallery
  • Sheffield Industrial Museums Trust
    • Kelham Island Museum
    • Abbeydale Industrial Hamlet
    • Scheduled Ancient Monument
    • Shepherd Wheel

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