Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Liverpool

Liverpool city is located in northwest region of England. As per the last population counting of city, It stands nearly 4, 80,000. It is also acknowledged as one of the largest metropolitan cities of England. Liverpool city council is looking after the development work of the city. It is also a highly populated district within the area of the metropolitan county of Merseyside. As far as population is concerned, It is the most populated region of the United Kingdom. Nearly 1880, It transformed into the city from the borough. After 9 years as a city, it became county borough and got totally separated from Lancashire. The growth of the city did happen during the industrial revolution. Industrial revolution embarked on various other industries in the region.

It ultimately helped in the creation of job opportunities. During the 19th century, Most of the emigrants of the United Kingdom including Ireland used this major Liverpool Port to move in the United States. There have been a lot of fan following of The Beatles (the English rock band) and other rock bands from Mersey beat era which further brings a lot of tourists in the city. It helps in boosts of the tourism sector of the country. Liverpool F.C and Everton are two famous football club of the region. The locals are very enthusiast while cheering their local football club in different leagues. All the entertainment programs are being held at Mathew street.

History

The letter patent issued during the beginning of 12th century announced the real foundation of the Borough of Liverpool. By the mid 16 century, the population of the town was 500. King John designed street plan for Liverpool. The history of Liverpool commenced since 16th century Tudor building and modern day architecture styles. The English Heritage site described the richness of architecture in the city. In 18th century, The Liverpool railway commenced its services for locals. The number of Irish migrants were migrated during the famine of 1840 from the region. Great Britain was a major market for cotton to the whole world. In 2014, An International festival was organized under the supervision of Prime Minister Leadership. It was acknowledged as world’s biggest business event

Economy

The location of the city gives her all the advantages. Being situated in the Centre, Liverpool get access from all the nearby cities as they set up their infrastructure there. This is the reason for strong economy of the city. The Liverpool city has one of the largest economies, per capita incomes, GDP’s in the Great Britain. Since 1995, the economy of the Liverpool was strong with GVA 72% from 1995 to 2006. The employment rate rose to 13% between 1998 and 2006. Both the private and public sector grew well in Liverpool region. Near about 60% people engaged in services or tertiary sector such as public administration, banking, finance, health, insurance, and education sectors. Among them banking, finance, and insurance did well and developed more.

Government

Liverpool city administration works on dual system of Mayor and Cabinet. Joe Anderson and Roz Gladden are the present Mayor and Lord Mayor of the region respectively.  They are also looking after the administration work in the Liverpool city region combined authority, The National government unitary authority, the European Parliament when functions of Merseyside county council was put off and it rose to district borough level . Departments such as Fire Brigade, Police, and rescue services manages at the country level.

Sports

Liverpool city is the most successful city in terms of the Football talent and championship. Both the clubs Liverpool F.C and Everton F.C have won several titles and championship. Wayne Rooney is the most followed football player of the Liverpool F.C. the other prominent sport of the region is boxing. The World’s most famous Steeplechase is being held at Aintree. It held in the month of April every year. Golf and Greyhound racing also played with same zeal in the region.

 

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