Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Warwick

Warwick, the county town of Warwickshire lies upon the blend of the River Avon in the West Midland region of the England. It is located 11 miles south of Coventry with a population of around 31,345 according to 2011 census. The early settlement of the area was found in the Neolithic period. In the 9th century, it was the fortified settlement of the Saxons, also known as Saxon burh. During the Norman invasion of England, Warwick castle was built in the 11th century by William the Conqueror. An independent Warwick School is considered fifth oldest surviving boy’s school in the country. Many companies have set up their head offices in the town due to its close proximity to the motorway routes.

The human settlement of the area dates back to the Neolithic period. The area has been continuously occupied from the sixth century. A fortified settlement was developed at Warwick to protect the Kingdom of Mercia against the Danes. Warwick, due to its closeness with Avon and Fosse Way, was chosen as one of the ten burhs for fortification. In the medieval period, the earls of Warwick was established, and they had taken control of the city. The town walls or defensive walls were built to protect the town from the potential attackers, and presently only Westgate and Eastgate survive.

The Warwick castle became a famous tourist attraction, the castle was first converted into a stone fortress and then a country house. In 1694, the medieval town was severally affected by the Warwick Great Fire. The administration of the town is governed by Warwick District Council. The headquarters of the county council of Warwickshire is based in the town and controls the non-metropolitan county of Warwickshire. The town was affected by the Great Warwick Fire in the 17th century and destroyed much of the medieval town. Although, only older wooden buildings survive around the fringes of the town centre.

Transport

M40 motorway connects the town with the cities of Birmingham and London and A46 road connected to the Stratford-upon-Avon and Coventry. Several council off-street car parks are built in the town such as at the castle and the railway station. Warwick Railway Station serves the town and has direct rail services to London, Stratford-upon-Avon and Birmingham. London Midland operates few peak hours trains to and from Birmingham. Parkway Railway Station is situated on the periphery of Warwick and provides commuter services to Birmingham and London. Bus services are operated in and around the county of Warwickshire by ‘Stagecoach in Warwickshire’.

Education

There are several secondary schools and state-run co-educational schools including Myton School, The King’s High School, Aylesford School and Warwick School. For higher education, the town is served by the University of Warwick lies on the southern edge of Coventry and several miles north of Warwick.

Attractions

The town is famous among the tourists for its historic charm and grand castle including the popular Literary and Folk Festivals as well as the well-known Victorian Evening. There are many museums and attractions from every era from the last thousand years include Warwick Castle, Lord Leycester Hospital, St Mary Collegiate Church, Royal Leamington Spa, The Mill Garden, Hill Close Gardens, The New Avon Bridge and much more exciting locations.  

Notable Residents

The well-known people of the town in the fields of politics, sports, architecture, journalists, artists, medical and education include:

  • John Rous
  • Anne Neville
  • Thomas Fisher
  • Edward Plantagenet
  • Abiezer Coppe
  • John Ryland
  • William Lambe
  • William Holland
  • George Greville
  • Thomas Smith
  • Farn Carpmael
  • Margaret Harrington
  • Aaron Philips
  • Naomi Phoenix
  • Paul Goodwin
  • Philip Bromley
  • Thomas Collins
  • Matty Blair
  • Josiah Court
  • Kevin R. Cox
  • Aaron Philips

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