Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dereham

Located in the English county of Norfolk, Dereham is situated on the A47 road.The civil parish with an area of 21.51 km2 has a population of 18,609 as of 2011. Dereham is administered under the district of Breckland. The town of Dereham is different from West Dereham which lies 25 miles apart.

Early history

The town of East Dereham has a Neolithic history. This is indicated by the findings that the archaeologists uncovered in 1986. A greenstone axe head of the Neolithic period was found near Dereham. Findings included some tools and flint scrapers. Also found in the nearby fields were worked flints in the 1980s. Evidence of the existence of civilization during the Bronze Age also was found in 1976. Burnt flints from a potboiler were excavated from one site and another burnt mound site was also discovered in 1987.

In 2000, finds were discovered that belonged to the Iron Age. Earlier in 1983 pottery sherds were also found by field walkers. It is believed that the Roman Road that linked Brampton with Fen Causeway passed through Dereham. Some pottery and furniture of those times have also been excavated from the nearby fields.

The town may have got its name from a deer-park in the town even though it is believed that Dereham existed prior to the Saxon era even.Saint Wihtburh, daughter of the King of the East Angles, became a monk after seeing a vision of Virgin Mary and founded a monastery there in the seventh century. Edmund Bonner was the Rector for Dereham for a period of around four years from 1534-1538. A number of buildings that had stood in Dereham since long were destroyed in the fires that broke out in 1581 and 1659. Buildings that were not engulfed by the fires included the Bishop Bonner's cottage and the Church of Saint Nicholas'. Before being taken over by Queen Elizabeth I, Dereham’s administration fell to the Abbots initially and then the Bishops of Ely.

Napoleonic Conflict

The Dereham Church’s Bell Tower was used, in the late 1700’s, as a jail for French prisoners. A French Officer, Jean de Narde, on 6 October 1799, tried to escape from the tower but due to the presence of the guards,  he hid in a tree. He was spotted and asked to surrender. When he did not surrender, he was shot dead. Jean de Narde lies buried in the churchyard even today. A memorial stone was erected in 1858 on his grave which bears the engraving"Once our foes but now our allies and brethren." A documentary that goes by the name of  "Once our Foe - The shooting of Jean DeNarde" tells the same story.

Sport and leisure

As of now the earlier areas, which either fell under the railways or the industries, are now being used for leisure or sports purposes. Today the Dereham Leisure Centre, which is built on the remains of old railway locomotive depot, includes the following facilities:

  • a swimming pool,
  • facilities for dancing and sports
  • a gymnasium

The Dereham recreation ground provides the citizens with open-air tennis courts, skate park and equipment for the kids to play various games. Tenpin bowling alley is also offered in Strikes.

The Dereham Town F.C which plays at the Aldiss Park is a Non-League football club. The Dereham Rugby Club play in the Woodfordes  League at the Moorgate Road.Dereham also has its team of cricket and hockey. They are Dereham Cricket Club and Dereham Hockey Club respectively.

Attractions :

Some of the known buildings in the town of Dereham include :

  • Bishop Bonner's Cottage
  • A Windmill
  • A Water Tower shaped like a mushroom
  • The Gressenhall Museum of Rural Life
  • The Mid-Norfolk Railway headquarters

Notable people

Notable people from Dereham include :

  • Brian Aldiss - Novelist
  • George Borrow - Author
  • Harry Cripps - Footballer
  • William Cowper – Poet
  • William Hyde Wollaston - Scientist
  • Reverend Lionel Fanthorpe - Priest and entertainer
  • George Skipper - Architect
  • Beth Orton - Singer

 

                                                             

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