Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Northampton

It is situated on the bank of river Nene, it is 67 miles on the northwest of London.Northampton comes under the region of East Midlands of Northamptonshire country. The Administration headquarters is Northampton guild hall. It is non-metropolitan district administered by two-tier structure government. Mary Markham and Heather Smith are the leaders of their respective councils. Christopher Malpas is the mayor. It has a population of around of 2 lakh 12 thousand. The population rose to many folds in past 9 years.It is also one of the biggest cities of United Kingdom.

History

Since Bronze age, Northampton is the latest colony among all. Earlier people lived at protected areas to save themselves from the attack like Hunsbury hill. The central part of this town was used as a base against Danish armies. The national importance increased after the Norman defeat. Still, it is one of the strategic locations for the present government. The royal residence was demolished and now railway station had been constructed there.

Geography

The division of the town is as suburbs, Council wards, Constituencies and a few more formal areas. There are two parliamentary constituencies i.e Northampton North and Northampton South. One can easily visit nearby places such as Wellingborough, Leicester, and Towcester. It is been administrated into various constituencies, suburban areas and 33 wards for effective implementation of development programs.

Climate

It has maritime climatic conditions such as cool summers and mild winters.The Moulton park weather station has its infrastructure in the University of Northampton which provides an update regarding weather conditions to the locals. Northampton is also among the highest points of the borough. The rainfall is approximately between 600mm and 700 mm.

Ethnicity

The white people are in majority with 1 lakh 80 thousand in numbers followed by Asian, black, mixed and Arbs. The Christian is in the majority with 57% population. There is also number of famous churches for worship.

Economy

The lion’s share of the economy of Northampton is with leather Industries. There are many prominent brands such as Wildsmith Shoes, Edward Green Shoes, Crockett and Jones and a few more. Engineering field also set up its game with leather industry.

Arts and culture

The market square is the biggest attraction of this town. The view of the night got best of all the world. The theatres, libraries, museums, and galleries are others places in the basket.

Education

During 1261, King Henry III gave the authority by a Royal Charter to run the University of Northampton. The University of Northampton gave tough competition to the University of Cambridge and University of Oxford. There were a large number of students who migrated from these universities to the University of Northampton. There was a large number of representatives of its students in the battle of Northampton. It made the King Henry III very anxious. The services of the University put an end in 1265. In the year of 2005, the university in its new form started giving its services in the region.

Transport

Northampton is at the junction point of 16, 15a and 15 of the M1 motorway that connects London with its city. The other major towns of Northampton are connected with A45 and A43. The A14 is providing links with the east and west of the town. It passes through the north side of the region. The airports that are giving their services to the region are Sywell Aerodrome, East Midlands Airport, and Luton Airport. During the time of traffic in services, Birmingham Airport is also used by people of the region in large scale. The bus services are also very appreciated by the people of the town.

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