Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cardiff

Cardiff is the capital city of the Wales and county town of the historic South Glamorgan with a population of around 346,100 according to 2011 census.  The city is also known as the chief commercial city of the United Kingdom. The city is recognised as the most attractive tourist destination in the country and recorded 18.3 million visitors in 2010. The strategic location and geographical features played a crucial role in the developing the city as the largest coal port in the world. The city serves as a major base for most national sports and cultural institutions and forms part of the Eurocities network of the largest European cities. The Welsh office was built in the city in 1964, and it became an only centre of national administration. Until the 19th century, the city was the small town of the Wales, but with the arrival of industries and presence of major port for coal, transportation contributed towards the growth of the city. Some historians suggested that the city derived its name from earlier Welsh form Caerdyf meaning ‘the fort of the Taff’. Some previous studies also revealed that the name of the city is given in honour of nearby province governor during the construction of Roman fort. Later on, these have been rejected by modern scholars on linguistic grounds.

History

The early history of the city traced its root back to the Iron Age. The city formed part of Celtic British tribe during the Roman Conquest of Britain. In 75 AD, Romans built the fort at the opening of the River Taff, formed the northwestern boundary of the Cardiff. The fort also served as Isca Augusta (acted as border defences) military outposts for a long period. With the arrival of the civilian settlement, the fort has been demolished, and the Roman villa was discovered at Ely. A stone fortress was built similarly with the Saxon Shore Forts to safeguard the Britannia from raiders. Coins were found from the reign of Gratian depicted that the fort was demolished at the end of 4th century and last legions of Roman left the province of Britannia with Magnum Maximus.

The construction of Cardiff Castle began within the walls of the old Roman Fort, and it was substantially changed during the Victorian period. The city became the county town and free borough in the 15th century. At the same time, the Royal Charters were granted to the city and became a head port for collection of customs duties. The creator of modern Cardiff John Crichton was born in 1793 and spent the whole life in building the Cardiff docks. The town faced rapid growth with the construction of the dock and became the main port for exports of coal from the valleys of Rhymney and Cynon. The city was chosen as the site of the University College South Wales and Monmouthshire and got the status of the premier town in South Wales in 1893. The Maindy Barracks were built in the city at the end of 18th century to accommodate military permanently. The city captured a Roman Catholic Cathedral and granted the city status at the beginning of 19th century.During the interwar period, Cardiff docks entered into the phase of continued decline and faced a significant slump in demand for Welsh coal. Llandaff Cathedral and Cardiff Blitz were destroyed during the Second World War ended the linkage between Bute family and the Cardiff city. 

Economy

Industries played a significant role in the growth of the Welsh economy. The primary factors contributed towards the transformation of a small town into a big city was the coal demand as it was used in the manufacturing of iron and steel. The city has the most important and busiest coal port in the world, also known as Tiger Bay. The city is home to various notable companies related to education, public administration, infrastructure, insurance and health sectors such as British Gas, ING Direct, HBOS, The AA and SWALEC Energy.

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