Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dunfermline

Dunfermline, city situated in the core of Fife, Scotland, the United Kingdom.  As per the 2011 population census, the population stands approximately 49,706. The next census of 2015, showed Dunfermline’s population was around 50,380. The population of the Dunfermline makes the largest locality in Fife. It stands on the tenth rank  in Scotland, United Kingdom

The Dunfermline town first came into the existence in the 11th century.The town has so many historical importance and leisure facilities of the town are world class. It attracts thousands of tourists every year. The main focus of employment is to the tertiary sector. It contributes the lion’s share of employers and known as Sky UK. The Other major job opportunities are provided by Best Western, Amazon, FMC Technologies, Lloyds and Nationwide in Dunfermline.

History

There have been many stories behind the explanation of the name of the city “Dunfermline”. The first half comes from Gaelic, ultimately means a hill. The rest of the word means Problematic. The midterm classified as another name of the Tower burn as per records of the medieval era.

The city has experienced rapid expansion since beginning of the 20th century. The prominent area was Expansion corridor on the eastern  front of the tow. There is the plan to expand the M90 road corridor till the deadline of 2022. The number of developments also include built of 6000 homes, 3 new schools, new community infrastructure, and the Fife Leisure Park employment land

Today, the town is also recognized as the dormitory town and the main center for the west Fiffe area. Apart from this, Shopping malls, major public park, college campus at Halbach. The prominent online retailer Amazon.com has opened a major outlet in the city.

Sport

Dunfermline is home to various sports and games such as  Professional rugby, Football, and cricket teams. East End Park is reserved for the Dunfermline Athletic football team to get ready for Scottish Championship. The team becomes prominent after winning Scottish Cup two times in 1961 and 1968 and gained a lot of respect among the local community. A cricket club is also based at Carnegie Cricket Ground which is an athletics ground at Pitreavie. Edward training pool also has new 25 meters 6 land deck level pool with movable floor. There is an improved entrance and reception area with new gym and a new cafe.

Education, Landmarks and Notable Buildings

There are total 14 primary schools and 4 secondary schools in the region. Rest of the education sector is being given by the private school. Calaiswood ASN School especially meant for children so that maximum take care can be given to maintaining health norms and learning methods.

The Oldest secondary school in town is Dunfermline High School that was established in 1816. This school was transformed and renamed as Queen Anne Street. Since 1994, This School serves both western and southern parts of town. In Wellwood towards the north-west area of the town, Queen Anne High School is located. In 1972, Woodmill High School was updated which was originally a junior secondary school. The school was developed in Priory Land. In 1969, St Columba’s high school become one of two Roman Catholic secondary schools in the region. School server people are living in West Fife. Fife College provided further education and was known as Lauder Technical School in 1899 and Andrew Carnegie provided its funding. In 1910, the textile school was founded and funded by Carnegie. Later it was known as Technical School in 1927. In 1951, the school recognized as a technical college. Later on,  The college was renamed to Lauder College. In 2007 it became Carnegie College.

The Scoto-Normon monastic architecture, Dunfermline Abbey is A listed building. It attracted lion’s share tourist of the United Kingdom.

 

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