Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Brighton

Brighton is a seaside resort town located within the historic county of Sussex with a population of around 289,200 according to mid-2016 survey. It is situated on the southern coast of England and lies between the South Downs to the north and the English Channel to the south. The importance of the town grew with the development of the old town in the middle ages, but it has become dull and severally affected by foreign attacks and storms in the early modern period. The economy and population of the city faced a huge decline in that era. The consequences of it lead to loss of jobs and thus people started migrating from here in search of work.

The town flourished as a fashionable seaside resort and major tourism centre with the arrival of railways in 1841. The town also became a boarding point for boats travelling to France and also gained popularity after enhanced road transport to London. The town began to attract more visitors for sea bathing health resort provide the natural cure for illnesses and it became a popular seaside destination for foreign tourists. It was the time when people coming back to the same place. It was a very happy moment for them because at least the city gave them chance to reside one more time.

History

The early evidence of the settlement in the area was Whitehawk Camp, one of six causewayed enclosures in Sussex.  A number of villas were built by Romans in Brighton and developed farming settlements in the area. Roman period abandoned in early 4th century and Anglo-Saxons had taken the control and area formed part of the Kingdom of Sussex in the late 5th century. The town grew its importance in the Norman era and became Sussex’s most populous town with the arrival of mackerel fishing industry.

More foreign attacks, storms, and establishment of significant nearby port, Shoreham affected the growth of the city leading to declining population and suffering economy. The city had gone through a rapid transformation in the 17th century after Dr Richard Russell encouraged many patients to drink and bath in seawater and take the cure for illnesses in the sea of Brighton. 

Economy

Three myths were described in the economy of the Brighton by the Borough Council in 1985. Most common beliefs were that the tourism played a significant role in the jobs and income of the town, the majority of working population commuted to London every day and residents of the town composed entirely of retired business class and wealthy theatricals. During 19th and 20th century, the city became famous for the manufacturing of steam locomotives and its rail works contributed to rail industry of England.

Brighton is crowned as one of five super cities for the future according to the survey conducted in 2001. The city has been a major centre for retail, recreation, and employment, it is home to 9600 registered companies and tourism industry alone provides job opportunities to more than 20,000 people directly or indirectly. All these factors create huge job employment for native people as well as nearby town people.

Education

Brighton and Hove City Council administer 54 schools in the Brighton. There are a number of states, independent and some faith schools in the city include Patcham High School, Roedean School, Montessori School and Brighton Aldridge Community Academy. For higher education, the city is served by the University of Sussex, University of Brighton and other city colleges. According to the survey conducted by World University Rankings, University of Sussex is ranked 110th in the world and 18th in the United Kingdom.

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