Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Hinckley

Hinckley, in southwest Leicestershire between the cities of Leicester and Coventry,  is the second biggest town in terms of area. Hinckley is administered by the council of Hinckley and Bosworth Borough.

 Places

  • The Battle of Bosworth: The site of the Battle of Bosworth is located in Hinckley. The site houses an interpretation centre at Ambion Hill, where King Richard III set up camp before proceeding further for battle. Many soldiers who died during the battle are buried at St James's Church in Dadlington. The place is now a shrine for the ones who lost their lives.
  • Hinckley Museum: The Museum is home to 17th-century knitter’s cottages made from timber.
  • Stoke Golding: The site is home to a very fine arcade that can be found in some of the most beautiful medieval period churches.
  • St Mary's Church: It is a 13th-century church dedicated to Virgin Mary and located in the centre of Hinckley. Richard Smith was a young horse rider who was murdered in 1727. A tombstone dedicated to the youth is present in the courtyard. Every year on 12th April, this tombstone bleeds. April 12 is the date when the youth was murdered. The church remains open daily from 10.00 to 4.00 pm, and during the services on Sunday.
  • Parks Hollycroft Park: The park actually belonged to the Atkins family but in 1934 the Atkins handed over the park to the city authorities so it could be opened to the public. The park is very much liked by those who wish to play tennis and golf. The park houses various tennis courts, a bowling green, gardens, golf course and a bandstand. Many big events in the town take place at this park. The park in the years 2010 to 2012 received the Green Flag Status for achieving high standards.

 Other places that could attract visitors are the Brodick Park in the west of Hinckley and the Ashby Canal. The park with all its trees acts as a nature reserve. On the other hand, the canal is the longest curved canal in England passing through Hinckley.

Transport

The Hinckley town is equally placed at a distance of 19 km from both Coventry and Leicester. The town of Ibstock lies 18 km to the north on the A447 motorway.

Roads

It was in the early 1990’s that the A47 was by-passed as a result of the completion of the Normandy Way. This not only decreased congestion in the town, it was also helpful in the commercial development of the town along the A47 route. Hinckley has two motorways the A5 and the M69 with the M69 linking Hinkley to Leicester, Coventry and the two motorways the M6 and the M1.

 Bus

The main operators of the bus services in Hinckley are the Hinckley Bus. The service has routes for Barwell, Burbage, Earl Shilton, Leicester and Nuneaton. Up until 2008, a number of services were operated for rural areas by  Arriva. This stopped when Arriva was sold to Centrebus Holdings. Arriva regained the stake from Centrebus Holdings in 2013. Other major bus service operators in Hinckley include Stagecoach and Arriva Fox County.

Railway

The Hinckley railway station lies on the Birmingham to Peterborough Line on the Nuneaton–Leicester section.There are regular services being operated via Narborough and Nuneaton between Birmingham and Leicester. Residents can journey to London via the West Coast Main Line or through Midland Main Line. The Midland route terminus is the London St Pancras which ever since November 2007 has been the home of Eurostar international services.

Airports

The airports that fall the nearest to Hinckley are the Birmingham International and the East Midlands.

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