Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bournemouth

Bournemouth is a large coastal resort town lies on the southern coast of England with a population of around 183,491 according to 2011 census. The city is located 94 miles southwest of London. The city has the largest settlement in Dorset and forms the conurbation of South East Dorset with the total population of around 465,000. The city was also referred as deserted heathland and it was occasionally visited by gangs of smugglers and fishermen. The city became popular in 1870 and economy boomed with the establishment of the railway. The city has been part of Ceremonial County and governed by unitary authority.

The city is famous for its beautiful beaches and buzzing nightlife attracting more than five million visitors every year. The city is also known for its Victorian architecture and 62 m spire of St Peter’s Church, Grade 1 listed church in the borough. CCTV cameras were introduced in the city and used for public street based surveillance and it became the first town in the United Kingdom to use CCTV cameras. The city serves as a major tourist and regional centre for entertainment and recreation and has a popular nightlife destination with UK visitors.

History

The area spread around the mouth of the River Bourne was part of Hundred of Holdenhurst including settlements of Muscliff, Ilford, North Ashley and Tuckton, later on, integrated into the Manor of Christchurch. Some ancient settlements were found along the River Stour in late 19th and early 20th century including Iron Age and Bronze Age. In 1932, 5500 years old skull was also found in Longham. Before the 18th century, only fishers and turf cutters were regular visitors and there was no evidence of human settlement at the mouth of the Bourne River.

The city had 70% of the common land before Christchurch Inclosures Act 1802, after that 5000 acres of land transferred to the private owners. These early attempts were made for the development of the town as a healthy town. The city was developed into a small community and spread around the area includes the tree-lined walk to the beach and pines. The Railways came into the city in 1870 and city faced the next phase of development with increasing population. It also became a favourite destination for visiting artists and writers. In 1900, the city became a municipal borough and then became a county borough. During the fortification against invasion in Second World War, the seafront of the city faced a great damage but luckily the town escaped form heavy bombing.  

Economy

The economy of the city is primarily dependent on the public and financial service sector, provide employment to 95% of the workforce. The city is lacking behind in communications and transport compared to other cities of the country. The city is home to notable employers including Tata Consultancy Services, JPMorgan, RIAS insurance and Liverpool Victoria. The city is predominantly dependent on its manufacturing industry on neighbouring town Poole. Tourism plays a crucial role in the development of the city and contributes to the local economy. The seafront of the city is considered as one of the biggest attractions of the United Kingdom and became a popular destination for stag and hen parties. The city provides a broad range of night-time activities as well as maintaining the safety of both visitors and residents.

Education

The local education authority was formed in 1903 and it was again established with the reorganization of local government in 1974. The city lost the status of County Borough and became a unitary authority. The city follows a two-tier comprehensive education system with presence of a number of primary and secondary schools in the borough. The city is home to Bournemouth University and Arts University for higher education.

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