Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Middlesbrough

Middlesbrough is situated on the bank of river tees, it is also one of the major industrial towns. From small to large ones, the city is also a base of a huge number of industries. It is a unitary form of authority under the ceremonial county of Yorkshire. It comes under a northeast region of England, the United Kingdom. Middlesbrough borough council is now the new administration replacing Cleveland.  The population is 1 lakh 70 thousand as per 2011 census. The larger built-up area of Teesside is recognized as Middlesbrough. The total population of the area is 3 lakh 76 thousand. During the late 18th century, Middlesbrough transformed into county Borough. In 1968, it came with other nearby regions and formed County Borough of Teesside. Middlesbrough F.C is the most followed football club in this region.

History

The history of the region started with the rule of Angles. The Viking settlers came after the rule of Angles. In the early 18th century, it was a small farm. The population of the area was below 30 people. With the passing year of the 19th century, the population underwent rapid growth in the population. Prior to the investment St. Hilda church was the famous religious place until its closure. During early 18th century, it was not much developed. The steelmaking factories and steel products were the main targets in the Second World War. The railway was not functioned for 14 days in 1942. As the time fly, there was a major growth of the town in every aspect such as education, population, transportation and much more. River tees went to extra mile in providing access to transport among other modes of transportation.

Industrialisation

Ironstone was the major discovery during the mid-18th century. The iron deposits found in huge quantity so that it resulted in the set of the various rolling mill in this region. Pig iron pulled a rabbit out of a hat by increasing 10 times for 5 years during the mid-18th century. There were a large number of Irish people who migrated to this country.

Economy

There has been found a large deposit of chemical in this region which ultimately leads to the formation of the various chemical industry. This industry has done exceptionally well. Tees sport also plays a crucial role in the transportation. It is owned by the PD ports company... In the earlier stage of the Second World War, The major loss happened to its economy. Railway and steel industry was the main target during the Second World War.

Governance

During Mid-18th century, it was simply a municipal borough. It became a county borough in the late 18th century. In 1932, a small portion of the area went to county borough. A major portion of it went to the Stokesley Rural District. Andy McDonald is the current MP of this region. At the local level, the mayor looks after the work as the head of the council.

Geography and Climate

Middlesbrough has an oceanic climate owing to its presence near the sea. Due to the Lake District and Pennines to the west, the atmospheric condition is drier with regard to other maritime locations. The good weather condition also reason of the maximum tourists visiting this place.

Transport

The Transport of the Middlesbrough has a very vast network. Most people prefer road transportation. Some leading bus service providers are Arriva North East and Stagecoach.  Majority buses are being controlled by them. Northern and TransPennine are looking after railway network in the region. Newcastle, Sunderland, Darlington, Red car are under control of Northern. Areas such as Liverpool, Leeds, York, and Manchester are under control of TransPennine. The famous roads of the region are A19, A66, A171, and A174.

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