Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Manchester

Manchester is one of the major cities in the northwest of England. According to 2015 census, its population was 530,300. With 2.55 million population, it is the second most popular urban area in the UK. Manchester City Council is the local authority in the Manchester.

The history of Manchester began with the civilian settlement that was established in AD 79 on a sandstone nearby the rivers Irwell and Medlock. The areas lying on the south bank of the River Mersey were merged in the 20th century and it became the part of Lanchester city.

Manchester remained the manorial township throughout the middle ages but started to expand in the turn of 19th century “at an astonishing rate”.  The unplanned urbanisation of Manchester come to boom with the revolution of textile manufacturing. As a result, it becomes the world’s first industrialised city.

Manchester gained the status of a city in 1853. In 1894, the Ship Canal was opened in Manchester. It creates the Manchester’s Port and joins the city and sea. Its prosperity fainted during the Second World War as this war resulted in deindustrialisation. In 1996, the IRA bombing led to broad investment and regeneration. 

Governance

Manchester City Council governs the city Manchester. In 1986, the prior Greater Manchester County Council was eliminated making it a unitary authority. Manchester is a member of English Core Cities Group since 1995. Thomas Greeley granted an agreement to the town of Manchester in 1301. In 1359, its borough status was gone in some court case.  

Climate

Manchester has an Oceanic temperature climate. The temperature in summer goes to 20 Celsius and reaches 25 particularly in July and August. Temperature now goes to 30 Celsius on occasions. During the winters, the temperature rarely follows below the freezing. There is general rainfall throughout the year. Manchester has an average of annual rainfall is 806.6 mm.

This means that 140.4 days per annum are rainy. The average of UK is 154.4 days per annum. It has high humidity level along with a great supply of soft water. This is one of the crucial factors that results in textile industry localization. Because of urban warming effect in the city, snowfall is not very common.

Demography

In 1931, the population of Manchester started to increase during the Victorian era. After it, the population start reducing rapidly because of the removal of the slum and the increased building of social housing overspill estates. In 2012, the estimated population was 510,700.

It is an increase of 1.6 since the 2011 MYE. The population has evolved to 20.8% since 2001. According to 2011 census, Manchester is the third fastest growing area. Manchester experienced the great percentage of growth outside the London with an increase of 500,000. With the increase of 2.8 % from 2011, the population is projected to reach 532,200 by 2021.

Economy

Along with Salford, Stockport, Tameside and Trafford, the Office for National Statistics produce economic data for Manchester city. The growth of the economy is comparatively high between 2002 and 2012 where growth was 2.3% that is above the national average of the Manchester.

The UK’s wide-ranging economy of the metropolitan is the third largest with GDP of $88.3 bn. As it continues to recover from the recession that is faced in 2008-10, Manchester compares favourably to other geographies. It reports the annual growth of 5% in business stock.

Landmarks

The buildings of Manchester shows the variety of architectural styles that range from Victorian to contemporary architecture. The use of red brick makes the city beautiful. There is a large number of cotton mills just outside the city.

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